Senior Performance Marketing Manager (Paid Digital)

Lending Club; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Wellness program

Paid time off

Job summary

Happen Bank is seeking a Senior Performance Marketing Manager to lead acquisition efforts across Paid Search, Paid Social, and Display. You will own channel strategy, analyze results, and drive experiments to improve efficiency in a fast-moving, regulated environment.

You will collaborate with Analytics, Product, Legal, Operations, Finance, and external agencies to launch campaigns, while leveraging AI tools to accelerate analysis and ensure brand and data integrity.

Qualifications

• Bachelor’s degree or higher or equivalent experience.
• 6+ years in growth/ performance marketing or related field.
• Experience with major digital advertising platforms (Google Ads, DV360, The Trade Desk, Meta, YouTube).
• Hands-on use of AI tools to speed analysis and optimization while maintaining judgment.
• Strong communication and stakeholder management skills.

Responsibilities

• Own and optimize Paid Search, Paid Social, and Display campaigns for customer acquisition.
• Analyze channel trends and KPIs; translate data into actionable recommendations.
• Lead ad creative and landing page experiments; drive conversion improvements.
• Collaborate with Analytics, Product, Legal, Operations, and agencies on campaigns.
• Define timelines, align dependencies, and launch new campaigns from ideation to launch.
• Leverage AI tools to accelerate analysis and optimization with appropriate oversight.

Skills

Analytical skills

Ownership mindset

Stakeholder management

Communication

SQL proficiency

AI tools usage

Growth marketing experience

Education

Bachelor’s degree or higher

Tools

Google Ads

DV360

The Trade Desk

Meta

YouTube

Job description

• Happen Bank is looking for a strategic, execution-focused Sr Performance Marketing Manager to drive customer acquisition and growth across Paid Search, Paid Social, and Display
• Reporting to the Sr Director of Growth Marketing, you’ll own channel strategy and execution, use performance insights and experimentation to optimize investment, and identify opportunities to improve acquisition efficiency and business outcomes
• You’ll partner closely with Analytics, Product, Legal, Operations, Finance, and external agencies to launch and optimize campaigns while bringing strong analytical judgment and hands‑on digital marketing expertise to a fast-moving, regulated environment
• Own and manage Paid Search, Paid Social, and Display campaigns for Personal Loans, while partnering across Direct Mail, Partners/Affiliates, Email, and Online & Mobile Banking cross‑sell initiatives with support from Performance Marketing Agency and Analytics teams
• Analyze and report on daily, weekly, and monthly channel trends and KPIs, identifying optimization opportunities and translating performance insights into recommendations that improve acquisition and business outcomes
• Provide strategic, data‑driven recommendations to senior leadership based on channel performance, customer behavior, and business results
• Lead ad creative and landing page experimentation, using testing and performance insights to continuously improve campaign effectiveness and conversion
• Influence and partner with Legal, Product, Operations, Finance, and other internal teams to advance new channel initiatives and achieve critical business objectives
• Collaborate with internal teams, external agencies, and partners to define timelines, align dependencies, and launch new campaigns and initiatives from ideation through execution
• Use AI tools to accelerate analysis, campaign development, experimentation, and optimization while maintaining strong judgment around accuracy, customer data, brand standards, and where human oversight matters most

Benefits

• Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
• A hybrid work model that balances in-office and work from home
• Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
• Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
• Mothers Rooms and hospital-grade pumps in every LC office
• Generous and varied mental health benefits
• Wellness program with cash incentives - earn up to $75 per month for being active
• Paid volunteer time and donation matching
• Onsite gym, locker room, bike room, and fitness classes (depending on location)
• Café with our own in-house barista
• Stocked pantries with healthy snacks and drinks
• Technology-forward and collaborative office spaces

Deep hands‑on experience managing Paid Search, Paid Social, and Display campaigns with a focus on customer acquisition and measurable business outcomesStrong analytical skills with the ability to synthesize channel and customer data into meaningful insights, KPIs, and actionable recommendationsStrong ownership mindset with a sense of urgency and bias for action, including the ability to independently drive initiatives from planning through launch and optimizationBachelor’s degree or higher, or equivalent combination of education and experienceExcellent communication and stakeholder management skills with the ability to influence internal and external partners and communicate recommendations effectively to senior leaders6+ years of experience in growth marketing, performance marketing, digital marketing, or a related fieldExperience with digital advertising platforms such as Google Ads, Google DV360, The Trade Desk, Meta, and YouTubeYou have hands‑on experience using AI tools to accelerate your work and improve output quality, and you’re comfortable sharing effective approaches with others while applying sound judgment around accuracy, customer data, brand standards, and where human oversight matters mostFamiliarity with marketing analytics platforms and marketing technology, including cookies, pixels, UTMs, and related measurement capabilitiesExperience working with or managing a Performance Marketing AgencyProficiency in SQL or similar analytical tools