Marketing Manager

Laguna Tools; Huntington Beach (CA); On-site; USD 84,000 - 140,000; Full time

Job summary

Laguna Tools is seeking a Marketing Manager to lead demand generation, brand execution, and marketing performance across Direct, Wholesale, and E-Commerce channels. You will manage external agencies and align with sales, operations, and leadership to drive high-quality leads and revenue growth.

The role focuses on optimizing spend, improving conversions, and ramping digital initiatives across PPC, SEO, content, and campaigns. A strong cross-functional mindset and analytic approach are essential.

Qualifications

• Strong understanding of performance marketing and demand generation.
• Experience managing external agencies and marketing vendors.
• Highly organized with strong project management skills.
• Collaborative and cross-functional mindset.
• Results-oriented with a focus on measurable outcomes.
• Knowledge and experience in social media marketing.
• Bachelor’s degree in journalism, public relations, social media marketing, or marketing is a plus.
• Knowledge and experience in machinery, the woodworking industry is a plus.
• 3+ years in social media content management (Sprout Social) is a plus.
• Experience with social management platforms like Hootsuite.
• Experience with HubSpot is a plus (CRM a must), and SEO.

Responsibilities

• Own performance of demand generation channels including PPC, SEO, and inbound marketing.
• Drive lead volume and quality to support revenue targets.
• Manage cost efficiency metrics like CPL and cost per opportunity.
• Continuously optimize campaigns for better conversion and ROI.
• Lead regular performance reviews and optimize campaigns.
• Lead development and execution of marketing campaigns including product launches.
• Oversee website content, email marketing, and social media execution.
• Ensure consistent brand messaging across channels.
• Partner with sales to improve lead-to-opportunity conversion.
• Track marketing performance dashboards and report key metrics.
• Collaborate with Sales, Operations, and Customer Service on data-driven optimization.

Skills

Performance marketing

Demand generation

Agency management

Cross-functional

Data-driven

Education

Bachelor’s degree in marketing or related field

Tools

Sprout Social

Hootsuite

HubSpot

Job description

Company Description

Laguna Tools, based in Grand Prairie, Texas, has been a leader in woodworking innovations for over 40 years, consistently pushing the industry forward with new technologies and product advancements. The company serves a wide range of customers, from small shops to large manufacturing operations, offering high-performance woodworking machinery and solutions. Laguna Tools emphasizes a “globally local” approach, actively engaging in community outreach programs and providing time, support, products, and services to local initiatives. Team members join a company that values innovation, craftsmanship, and social responsibility. Candidates can expect a culture that encourages continuous improvement and close collaboration with both internal teams and external partners.

Job Summary

- The Marketing Manager is responsible for leading Laguna’s demand generation engine, brand execution, and marketing performance across Direct, Wholesale, and E-Commerce channels. This role owns the effectiveness of marketing spend and is accountable for generating high-quality leads, improving conversion, and supporting revenue growth.This position manages external agency partners while ensuring alignment with sales, operations, and commercial leadership.

Role and Responsibility

Demand Generation & Performance Marketing

• Own performance of all demand generation channels, including PPC, SEO, and inbound marketing
• Drive lead volume and quality to support revenue targets
• Manage cost efficiency metrics, including cost per lead (CPL) and cost per opportunity
• Continuously optimize campaigns to improve conversion and ROI
• Hold agency accountable for performance, spend efficiency, and lead quality
• Lead regular performance reviews and drive ongoing optimization of campaigns

Content, Campaigns & Brand Execution

• Lead development and execution of marketing campaigns, including product launches and promotional initiatives
• Oversee website content, email marketing, and social media execution
• Ensure consistent brand messaging across all channels
• Shift focus from content output to campaign performance and conversion

E-Commerce Integration

• Partner with E-Commerce leadership to support digital growth initiatives
• Drive product content quality, campaign support, and conversion optimization
• Ensure alignment between E-Commerce strategy and wholesale channel dynamics

Lead Quality & Funnel Optimization

• Partner with sales leadership and commercial operations to improve lead-to-opportunity conversion
• Ensure alignment between marketing output and sales execution
• Support continuous improvement of funnel performance and lead qualification

Marketing Analytics & Reporting

• Own marketing performance dashboards and reporting cadence
• Track and report on key metrics, including:
• Conversion rates
• Provide data-driven insights to improve marketing effectiveness

Team & Organizational Responsibility

• Manage:
• E-Communication Specialist
• Graphic Designer
• Videographer
• Collaborate cross-functionally with Sales, Commercial Operations, Customer Service, and Operations

Qualifications & Education

• Strong understanding of performance marketing and demand generation
• Experience managing external agencies and marketing vendors
• Ability to translate data into actionable insightsHighly organized with strong project management skills
• Collaborative and cross-functional mindset
• Results-oriented with a focus on measurable outcomes
• Knowledge and experience in social media and marketing
• Bachelor’s degree in either journalism, public relations, social media marketing, or marketing is a plus
• Knowledge and experience in machinery, the woodworking industry is a plus
• 3+ years in social media content management a plus (Sprout Social)
• Experience with social management platforms like Hootsuite
• Experience with HubSpot is a plus (experience with any CRM a must), and SEO

Preferred Skills

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.

This job operates in a professional office environment.This role routinely uses standard office equipment such as computers, phones, photocopiers, scanners, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear.The employee is frequently required to stand; walk; use hands to fingers, handle or feel; and reach with hands and arms.

Salary - OTE $140,00+

Based Salary + Bonus