Sr. Growth Marketing Manager

Assurant; United States; Remote; USD 75,000 - 125,000; Full time

Job summary

Assurant is seeking a Senior Growth Marketing Manager to shape Global Housing communications across the customer lifecycle. This hands-on role blends B2C growth marketing, customer experience and digital strategy with rigorous execution.

You will partner across Marketing, CX, Product, Technology, Analytics, Creative, Operations and Legal/Compliance to map journeys, approve plans and drive measurable performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 5 years of progressive B2C marketing experience.
• Experience developing multi-channel B2C campaigns and lifecycle marketing.
• Ability to map customer journeys and translate findings into strategies.
• Experience partnering with clients, leaders and stakeholders to drive initiatives.

Responsibilities

• Own and coordinate intake for new and changing customer communications with clear briefs.
• Map and manage communications across the customer lifecycle and touchpoints.
• Recommend channels, timing and approach to improve customer experience and outcomes.
• Coordinate content, creative, deployment, tech, analytics, ops and Compliance to launch.
• Build governance: inventories, journey maps, ownership docs and workflows.
• Monitor performance and present findings, recommendations and next steps.
• Identify gaps and opportunities for optimization and personalization.
• Support websites and portals and opportunities in SEO and AI search visibility.

Skills

B2C growth marketing

customer journey mapping

cross-functional collaboration

digital strategy

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics GA4

Google Tag Manager

CRM systems

Marketing automation

Job description

The Senior Growth Marketing Manager will help shape how Global Housing communicates with consumers through the customer lifecycle. This hands-on role blends B2C growth marketing, customer experience, lifecycle communications, digital strategy and disciplined execution. You will serve as a key partner for stakeholder requests, map communication journeys, recommend the right channels and coordinate work across Marketing, CX, Product, Technology, Analytics, Creative, Operations and Legal/Compliance.

The near-term focus is to help stabilize and strengthen customer communications as ownership transitions into Marketing, initially supporting Renters and Specialty. Over time, the role can help define a broader Housing communication journey and establish scalable processes, governance and optimization practices.

Why This Role?

• Influence a developing operating model as Marketing takes on broader responsibility for customer communications.
• Bring B2C and customer journey expertise to a team that is actively building new processes rather than inheriting a mature playbook.
• Own visible, cross-functional work that connects customer experience, communication strategy, digital execution and measurable performance.
• Help improve how consumers experience communications across the full lifecycle, with room to expand impact across Global Housing over time.

What will be my duties and responsibilities in this job?

• Own and coordinate intake for new and changing customer communications, translating stakeholder needs into clear briefs, timelines and executable plans.
• Map and manage communications across the customer lifecycle, including acquisition, onboarding, transactional, engagement, cross-sell/up-sell, retention and other key touchpoints.
• Apply a consumer-first lens to requested tactics. Challenge assumptions when appropriate and recommend the channel, timing and approach most likely to improve the customer experience and business outcome.
• Coordinate content, creative, digital/email deployment, technology, analytics, operations, sales/client partners and Legal/Compliance to move communications from concept through approval and launch.
• Build and maintain communication inventories, journey maps, ownership documentation, approval workflows, calendars and repeatable governance processes.
• Monitor campaign and communication performance, interpret engagement and customer data, and present clear findings, recommendations and next steps.
• Identify gaps, redundancies and pain points across communications and recommend opportunities for optimization, personalization, testing and improved digital experiences.
• Support consumer websites and portals, including the e-commerce experience, by identifying conversion, content, customer experience, SEO and AI-search visibility opportunities in partnership with digital and development teams.
• Explore practical uses of marketing technology, automation and AI to improve communications, analytics, personalization, content development and marketing efficiency.
• Manage projects end to end in an evolving environment, creating structure where processes are still being established.

What are the requirements needed for this position?

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 5 years of progressive B2C marketing experience focused on digital marketing, consumer marketing, e-commerce, customer communications, and/or market research.
• Proven experience developing and executing multi-channel B2C marketing campaigns, promotions, and customer lifecycle marketing strategies.
• Demonstrated ability to map customer journeys, leverage customer insights, and translate findings into effective communication and marketing strategies.
• Experience partnering with clients, business leaders, and stakeholders to develop and implement successful marketing initiatives.

What other skills/experience would be helpful to have?

• 8+ years of relevant marketing experience with depth in digital, e-commerce, consumer marketing, research and analytics.
• 5+ years of experience supporting customer experience, lifecycle marketing, customer communications and/or customer journey mapping.
• Deep Customer Experience expertise with demonstrated ability to operate effectively in a marketing environment.
• Experience using consumer, campaign and market data to identify insights and influence marketing decisions.
• Knowledge of marketing technology and analytics tools, including Google Analytics (GA4) and Google Tag Manager.
• Experience with omnichannel communications, CRM, retention/engagement, marketing automation or digital optimization.
• Self-directed approach with strong accountability, curiosity and the ability to build from ambiguity.
• Bilingual capability.

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Pay Range:

$74,600.00 - $124,700.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

What's the culture like at Assurant?

Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America's Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our cultureThe Assurant Way.

Company Overview

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world's leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.

Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant's privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.

Equal Opportunity Statement

Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.