Senior Marketing Copywriter

Assurant; United States; Remote; USD 65,000 - 108,000; Full time

Job summary

Assurant seeks a creative and strategic Senior Marketing Copywriter who helps shape content across the marketing ecosystem—from brand storytelling to demand generation to product marketing—and who can guide the creative work of others, not just their own.

You will write and edit marketing content for web, email, social, sales enablement, events, and product marketing; provide direction to design and video partners; apply SEO best practices using Semrush; and collaborate across teams as a

Qualifications

• Bachelor's degree in Communications, Journalism, English, Marketing, or related field.
• Minimum 6 years of B2B copywriting and content marketing experience.
• Demonstrated experience providing creative direction or feedback on visual/creative assets.
• Working knowledge of SEO tools (e.g., Semrush) and best practices.
• Strong understanding of how content functions within the broader marketing ecosystem — brand, demand gen, and product marketing.
• Excellent communication, collaboration, and project management skills.

Responsibilities

• Write and edit marketing content for web, email, social media, sales enablement, events, and product marketing initiatives.
• Provide creative direction to design and video partners, ensuring visual and written content work together to support campaign strategy.
• Apply SEO best practices to content planning and execution, using SEO tools to inform structure, keywords, and optimization.
• Partner with marketing, design, digital, enterprise, and line of business teams as a strategic content voice, not just a production resource.
• Review and proofread content for accuracy, AP Style compliance, grammar, brand consistency, and legal/compliance guidelines.

Skills

Creative direction

SEO knowledge

Content strategy

Project management

Collaboration

Education

Bachelor's degree in Communications, Journalism, English, Marketing, or related field

Tools

Semrush

CMS

Job description

At Assurant, we're seeking a creative and strategic Senior Marketing Copywriter who does more than execute — someone who helps shape how content shows up across the marketing ecosystem, from brand storytelling to demand gen to product marketing, and who can guide the creative work of others, not just their own.

What Makes Us Different?

You'll join a collaborative, fast-paced marketing team where creativity, innovation, and customer focus are at the center of everything we do. This is an opportunity to influence brand storytelling, shape customer experiences, and work on a wide variety of campaigns that support a global organization.

What Will I Do?

• Write and edit marketing content for web, email, social media, sales enablement, events, and product marketing initiatives.
• Provide creative direction to design and video partners, ensuring visual and written content work together to support campaign strategy.
• Apply SEO best practices to content planning and execution, using SEO tools to inform structure, keywords, and optimization.
• Partner with marketing, design, digital, enterprise, and line of business teams as a strategic content voice, not just a production resource.
• Review and proofread content for accuracy, AP Style compliance, grammar, brand consistency, and legal/compliance guidelines.

What Are the Requirements?

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
• A minimum of 6 years of B2B copywriting and content marketing experience at an agency or in an in-house corporate marketing team.
• Demonstrated experience providing creative direction or feedback on visual/creative assets.
• Working knowledge of SEO tools (e.g., Semrush) and best practices.
• Strong understanding of how content functions within the broader marketing ecosystem — brand, demand gen, and product marketing.
• Excellent communication, collaboration, and project management skills.

Preferred Qualifications

• Corporate marketing experience.
• Experience with content management systems (CMS).
• Strong understanding of digital marketing best practices.
• Creative mindset with exceptional attention to detail.
• Experience working on brand marketing campaigns.

#LI-Remote

Pay Range:

$64,900.00 - $108,200.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

What's the culture like at Assurant?

Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America's Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.

Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant's privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.

Equal Opportunity Statement

Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.