Growth Marketing Lead

Wwshemi; New York (NY); On-site; USD 130,000 - 175,000; Full time

Job summary

Wwshemi seeks an accomplished growth marketing leader to own paid media strategy for a performance marketing and advertising technology company. This client-facing role blends media buying, creative development, and analytics to drive scalable results for diverse accounts.

You will manage seven-figure annual budgets across Meta, TikTok, and Google, lead quarterly business reviews, and translate data into actionable recommendations for clients and internal teams.

Qualifications

• 4–8 years paid media experience, agency or consumer app environment.
• Deep expertise in Meta advertising; campaigns across Meta, TikTok, and Google.
• Experience independently managing paid media accounts with seven-figure annual budgets.
• Strong client relationships and stakeholder communication, incl. quarterly business reviews.
• Analytical skills using performance data and KPIs to shape strategy.
• Experience integrating creative performance with media buying and funnel optimization.
• Mobile advertising measurement knowledge (SKAN, AEM) preferred.

Responsibilities

• Manage and optimize paid media campaigns across Meta, TikTok, and Google with large annual budgets.
• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
• Develop growth strategies that integrate creative performance with paid media buying.
• Translate campaign and creative performance data into clear recommendations for clients and internal teams.
• Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.
• Partner with creative teams and media buyers to develop effective content and scale campaigns.

Skills

Paid media

Agency experience

Client relationships

Analytics

KPIs

Job description

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Lead growth marketing strategy for a performance marketing and advertising technology company. This client-facing role connects paid media, creative development, and analytics to help accounts scale efficiently.

What You'll Do

• Manage and optimize paid media campaigns across Meta, TikTok, and Google, overseeing substantial annual budgets.
• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
• Develop growth strategies that integrate creative performance with paid media buying.
• Translate campaign and creative performance data into clear recommendations for clients and internal teams.
• Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.
• Partner with creative teams and media buyers to develop effective content and scale campaigns.

What We're Looking For

• Four to eight years of hands-on paid media experience, ideally in an agency or consumer app environment.
• Deep expertise in Meta advertising, with experience managing campaigns across Meta, TikTok, and Google.
• Experience independently managing paid media accounts with seven-figure annual budgets.
• Strong client relationship, presentation, and stakeholder communication skills, including experience leading quarterly business reviews.
• Analytical skills and experience using performance data, KPIs, and metrics to shape strategic recommendations.
• Experience integrating creative performance with media buying and optimizing campaigns through funnel strategy, offer testing, and measurement.
• Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred.

Base salary range: $130,000 to $175,000 annually. Visa sponsorship is not available.