Performance & Education Sales Representative

Life Fitness; United States; Remote; USD 55,000 - 76,000; Full time

Job summary

Join a forward-thinking company dedicated to empowering individuals through fitness. As a Performance & Education Sales Representative, you will build strong partnerships with educational institutions and athletic facilities, driving sales of innovative strength training solutions. This role offers the opportunity to influence the next generation of athletes while working in a dynamic environment. With a comprehensive benefits package and a commitment to employee growth, this position is perfect for those passionate about fitness and performance training. Step into a role where your impact matters and grow your career with us!

Benefits

401(k) with 4% employer match

Medical, dental, and vision insurance

Paid time off including 12 holidays

Tuition assistance

Employee discounts

Commuter benefits

Employee assistance program

Qualifications

• 3+ years of B2B sales experience required.
• Experience in athletic performance or education sales is a plus.

Responsibilities

• Manage relationships with athletic programs and performance training facilities.
• Drive sales of fitness products across assigned territory.

Skills

Sales Experience

Relationship Building

Communication Skills

Strategic Thinking

Collaboration

Education

Bachelor's Degree in Kinesiology

Bachelor's Degree in Sports Management

Bachelor's Degree in Business

Job description

Performance & Education Sales Representative page is loaded

Performance & Education Sales Representative

Apply locations Rosemont, IL Minneapolis, MN Phoenix, AZ Houston, TX Chicago, IL time type Full time posted on Posted 3 Days Ago job requisition id JR-024250

Join us as we empower the world to work out, creating healthier lives together.

About the Opportunity:

At Life Fitness / Hammer Strength, we don’t just build equipment—we build legacies. As we grow, we’re looking for someone who’s not just a great seller—but a future leader. If you’re ready to step into a role where your voice matters and your impact grows over time, we’d love to meet you.

At Life Fitness / Hammer Strength, we’ve been building champions for decades—equipping athletes, coaches, and institutions with the world’s most trusted strength training equipment. As we expand our impact across performance training and education markets, we’re looking for a passionate, relationship-driven sales professional to help bring our legacy to the next generation.

As the Performance & Education Sales Representative, you’ll be at the forefront of building partnerships with high schools, colleges, universities, and athletic performance facilities. You’ll work with coaches, athletic directors, and administrators to deliver tailored strength solutions that deliver elite performance.

What You’ll Do:

• Manage and grow relationships with education-based athletic programs (high school and collegiate) and performance training facilities
• Drive sales of Hammer Strength and Life Fitness products across your assigned territory
• Identify customer needs and collaborate on equipment layouts and solutions that meet training goals and facility requirements
• Partner with internal sales teams, dealers, and support teams to deliver exceptional customer experiences
• Represent the brand at training summits, coaching clinics, conferences, and trade shows
• Track pipeline activity and contribute to regional sales forecasts and planning
• Stay connected to trends in performance training, sports science, and education funding

What You Bring:

• A passion for strength and performance training—especially within the educational and team sports environment
• Strong relationship-building skills and the ability to earn trust with coaches, athletic directors, and school administrators
• A collaborative mindset—you enjoy working with teammates, cross-functional partners, and customers
• Experience in sports performance, education sales, or athletic coaching is a big plus
• Familiarity with the Life Fitness and Hammer Strength portfolio, or a strong desire to learn

Qualifications:

• 3+ years sales experience ideally in a B2B environment
• 2–5 years of experience in athletic performance, education sales, coaching, or a related field
• Ability to think strategically, influence others, and contribute to long-term territory planning and team success
• Strong business acumen
• Ability to manage multiple accounts, prioritize tasks, and meet sales goals
• Strong communication and presentation skills—comfortable in a gym, weight room, or board room
• Willingness to travel to schools, facilities, and industry events (up to 40–50%)
• Bachelor’s degree preferred, especially in kinesiology, sports management, education, or business

#LI-REMOTE

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $55,400 - $75,600 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Want to take the next step in your career?

Life Fitness/Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regardingemployment , recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “ [e-mail] ” for U.S. opportunities.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

ABOUT LIFE FITNESS / HAMMER STRENGTH

Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives.Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands.

Life Fitnessis synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency.

Hammer Strengthstands as a testament to raw power and durability. Renowned for its line of plate-loaded equipment, we dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide.

By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers.

We are proud to have a global workforce and diverse workplace. Diversity, Equity & Inclusion is one of our key pillars and w e have an Employee Resource Group and ongoing learning and development in this area – DE & I is important to us and our culture.