Performance-Driven Creative Strategist

Nashville Public Radio; Phoenix (AZ); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Profit-sharing bonus

Competitive benefits

Diversity and inclusion initiatives

Job summary

Nashville Public Radio is looking for a Creative Strategist to own the briefing process for their creative production. This role requires 5+ years of experience with direct response creative strategies and managing performance data. You will work collaboratively across various teams to ensure effective performance while guiding creators through their projects.

The successful candidate will maintain LP's creative playbook and analyze creative performance to guide future briefs. The position offers a competitive base salary and benefits, reflecting Nashville's cost of living.

Qualifications

• 5+ years experience with direct response creative strategy ownership and performance media buying.
• Strong ability in writing production-ready briefs that teams execute without revisions.
• Demonstrated experience in analyzing performance data and translating findings into creative direction.

Responsibilities

• Own the end-to-end briefing process for all creative entering production.
• Analyze creative performance data to identify winners and determine what to test next.
• Maintain LP's creative playbook documenting winning formulas by persona and vertical.

Skills

Direct response creative strategy

Performance media buying

Copywriting

Data analysis

Managing UGC creators

Job description

Nashville Public Radio is looking for a Creative Strategist to own the briefing process for their creative production. This role requires 5+ years of experience with direct response creative strategies and managing performance data. You will work collaboratively across various teams to ensure effective performance while guiding creators through their projects.

The successful candidate will maintain LP's creative playbook and analyze creative performance to guide future briefs. The position offers a competitive base salary and benefits, reflecting Nashville's cost of living.