Performance-Driven Creative Strategist

Nashville Public Radio; St. Louis (MO); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Competitive benefits

Profit-sharing bonus

Job summary

Nashville Public Radio is seeking a Creative Strategist who will own the briefing process for creative production and manage UGC creator pipelines. This role emphasizes data-driven creative direction and the ability to work across multiple verticals.

Successful candidates will have over 5 years of experience with direct response creative strategy, performance media buying, and strong copywriting skills.

Qualifications

• 5+ years experience with direct response creative strategy ownership and performance media buying.
• Ability to work across multiple verticals and formats simultaneously without losing strategic focus.
• Experience leveraging AI tools like Claude to drive creative strategy.

Responsibilities

• Own the end-to-end briefing process for all creative entering production.
• Analyze creative performance data to identify winners, flag fatigue, and determine next steps.
• Manage LP’s UGC creator pipeline end-to-end.

Skills

Direct response creative strategy ownership

Performance media buying

Strong copywriting ability

Data analysis

UGC creator management

Education

5+ years of experience

Job description

Nashville Public Radio is seeking a Creative Strategist who will own the briefing process for creative production and manage UGC creator pipelines. This role emphasizes data-driven creative direction and the ability to work across multiple verticals.

Successful candidates will have over 5 years of experience with direct response creative strategy, performance media buying, and strong copywriting skills.