Senior Performance Creative Strategist

Nashville Public Radio; Phoenix (AZ); On-site; USD 100,000 - 125,000; Full time

Job summary

Nashville Public Radio seeks a Creative Strategist to lead creative development and manage the UGC creator pipeline. This role requires 5+ years of experience in direct response creative strategy and performance media buying.

You will analyze performance data, write production-ready briefs, and ensure creative concepts align with audience insights. The position emphasizes diversity and an inclusive culture, with a commitment to performance-driven career growth.

Qualifications

• 5+ years experience with direct response creative strategy and media buying.
• Strong copywriting skills, capable of producing production-ready briefs.

Responsibilities

• Own the end-to-end briefing process for creative production.
• Analyze creative performance data and translate findings into briefs.
• Manage the UGC creator pipeline from sourcing to performance review.

Skills

Direct response creative strategy

Performance media buying

Brief writing

Performance data fluency

Copywriting

UGC creator management

AI tools utilization

Job description

Nashville Public Radio seeks a Creative Strategist to lead creative development and manage the UGC creator pipeline. This role requires 5+ years of experience in direct response creative strategy and performance media buying.

You will analyze performance data, write production-ready briefs, and ensure creative concepts align with audience insights. The position emphasizes diversity and an inclusive culture, with a commitment to performance-driven career growth.