Performance-Driven Content Marketing Lead

twentysix; El Segundo (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

twentysix is seeking a content marketing professional to own strategy and delivery of performance-driven creative across 2-5 client books. You will translate performance data into actionable creative direction, develop briefs, and ensure alignment with platform objectives.

You will work with media, design, and production to execute concepts, manage timelines, and optimize results across Meta, TikTok, YouTube, Amazon, and programmatic channels.

Qualifications

• 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
• Strong client-facing communication, presentation, and project management skills.
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.

Responsibilities

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

Skills

Content Marketing

SEO Content

Editorial Strategy

Client Management

Presentation Skills

Tools

Google Analytics

Google Search Console

SEMrush

Adobe Analytics

Asana

ChatGPT

Claude

Job description

twentysix is seeking a content marketing professional to own strategy and delivery of performance-driven creative across 2-5 client books. You will translate performance data into actionable creative direction, develop briefs, and ensure alignment with platform objectives.

You will work with media, design, and production to execute concepts, manage timelines, and optimize results across Meta, TikTok, YouTube, Amazon, and programmatic channels.