Performance Creative Strategist

The Social Shepherd; Miami (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

The Social Shepherd Inc. in Miami is seeking a seasoned Performance Creative lead to own the creative strategy for paid social campaigns across Meta, TikTok, YouTube and Pinterest.

You will guide concepting, scripting, and rapid iteration, briefing UGC, design, video and motion specialists to deliver high-performing content and scalable formats. Reporting to the Performance Creative Director, you will build the US function of Performance Creative, shape client-facing storytelling, and stay ahead

Qualifications

• 3+ years in a creative strategy role focused on paid social, ideally agency-side.
• Portfolio showing high-performing ad creatives, especially TikTok/Meta UGC-style work.
• Strong grasp of platform-specific creative best practices and ad formats.
• Ability to analyse creative performance and turn insights into briefs and work.
• Strategic and commercially minded, balancing creativity with ROI.
• Collaborative team player thriving in cross-functional environments.
• Curious, adaptable and proactive.

Responsibilities

• Own the creative strategy and output for paid social campaigns for Meta, TikTok, Pinterest & YouTube ads.
• Lead ideation, scripting and narrative development for UGC, static and motion assets.
• Work and communicate directly with clients as their core creative point of contact.
• Write compelling hooks, scripts and modular content frameworks built to convert.
• Partner with Paid Media, Influencer and Creative teams to build scalable, testable strategies.
• Use ad performance metrics to shape and refine creative direction with A/B testing.
• Upskill Paid Media specialists creatively by briefing, reviewing and optimizing ad content.
• Help shape and grow a dedicated performance creative function, with scope to build a team.
• Stay sharp on platform trends and apply them with purpose; contribute to pitches and new business.

Skills

Paid social strategy

UGC content creation

Performance analysis

Cross-functional collaboration

Brief writing

Job description

You're leading the creative strategy behind our fast-growth DTC and consumer brands

From concepting, scripting, analysing performance and leading overarching strategy aligned to our creative strategy methodology.

You'll brief in our specialists across UGC, design, video and motion to deliver high-performing paid social content for channels such as Meta, TikTok, YouTube and Pinterest.

You'll report to our Performance Creative Director, collaborate closely with our Paid Media team and begin to build out the US function of Performance Creative in the heart of Miami.

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Having recently won Best Large Social Agency and continued growth, we're now looking to take on our next member to enhance our Social team!

Our service offering includes Paid, Creative, Commerce, Influencer and Social Strategy.

We're a team of 70+ across Miami, New York and the UK, with big ambitions to continue delivering industry-leading social-first work.

RESPONSIBILITIES

• Own the creative strategy and output for paid social campaigns primarily for Meta, TikTok, Pinterest & YouTube ads
• Lead ideation, scripting and narrative development for UGC, static and motion assets
• Work and communicate directly with clients as their core creative point of contact
• Write compelling hooks, scripts and modular content frameworks built to convert
• Partner closely with Paid Media, Influencer and Creative teams to build scalable, testable creative strategies
• Use ad performance metrics to shape and refine creative direction - including A/B testing and rapid iteration
• Upskill Paid Media specialists creatively - improving their ability to brief, review and optimise ad content
• Help shape and grow a dedicated performance creative function, with scope to build a team
• Stay sharp on platform trends, new formats, algorithm updates and ad innovations - and apply them with purpose
• Contribute to pitches and new business, bringing creative firepower and paid expertise

WHAT WE'RE LOOKING FOR

• 3+ years in a creative strategy role focused on paid social - ideally agency-side
• A portfolio that shows high-performing ad creatives, especially TikTok and Meta UGC-style work
• Strong grasp of platform-specific creative best practices and ad formats
• Ability to analyse creative performance and turn insights into better briefs and better work
• Strategic and commercially minded - able to balance creativity with ROI
• Collaborative team player who thrives in cross-functional environments
• Curious, adaptable and proactive.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 to $90,000 annually, depending on experience.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.

The Social Shepherd Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In accordance with federal, state, and local laws, we do not discriminate based on race, color, national origin, religion, sex, age, disability, veteran status, genetic information, or any other legally protected characteristic.