Performance Creative Strategist / Graphic, Video & AI Designer

Direct Meds, LLC.; Northern (KY); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical and Dental Insurance

Flex Time off after 90 days

Job summary

Direct Meds is hiring a Performance Creative Strategist / Graphic, Video & AI Designer to own the paid creative engine across products. You’ll produce statics, video, UGC-style edits, and variations at high volume while preserving strategy and brand standards.

The role demands fast iteration, working with AI tools, and collaboration with media buyers and editors to deliver launch-ready assets across platforms. Remote in US/Canada with US business hours preferred.

Qualifications

• Portfolio of performance creative work.
• Ability to produce high volumes of ad creative on tight timelines.
• Hands-on with AI image, video, and copy tools; good judgment.
• Experience in DTC health, wellness, or direct-response.
• Experience managing $100K+/month ad spend.
• Strong understanding of Meta buying and scaling impact.

Responsibilities

• Develop 10–20+ new concepts across 4–8+ products.
• Produce 80+ finished ad assets weekly across statics and video.
• Iterate winning concepts into multiple hooks and formats.
• Collaborate with media buyers and editors to optimize performance.
• Research competitor ads and customer psychology.
• Create concepts for advertorials, PDPs, and ad VSLs.

Skills

Performance portfolio

High-volume output

AI tools

Copywriting

Meta ads

Tools

Adobe Creative Suite

CapCut

Meta Ads Manager

Google/YouTube

Reddit

Triple Whale

Job description

Performance Creative Strategist / Graphic, Video & AI Designer

About Direct Meds

At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast‑growing national team passionate about transforming the way people access the care they need. If you're driven by purpose and excited by growth, Direct Meds is the place to be.

Performance Creative Strategist / Graphic, Video & AI Designer

Full-Time | Fully Remote | Hiring ASAP

About the Job

Position: Performance Creative Strategist / Graphic, Video & AI Designer

Location: Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA

Schedule: Primarily U.S. business hours, with flexibility as needed

Reports to: VP Creative / CMO

Base Salary Range: $100,000–$140,000 + performance bonuses

Portfolio: Required. Applications without one will not be reviewed.

We're hiring a Performance Creative Strategist / Graphic, Video & AI Designerwho can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job.

You'll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC‑style edits, and variations.

You'll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it.

About Direct Meds

At Direct Meds, we prioritize care, trust, and solutions that focus on the individual.

Headquartered in Salt Lake City, Utah, we are a fast‑growing national team passionate about transforming the way people access the care they need.

If you're driven by purpose and excited by growth, Direct Meds is the place to be.

The Core of This Role: Volume + Quality

Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound.

In a typical week you will:

• Develop 10–20+ new concepts and angles across 4–8+ products
• Produce 80+ finished, launch‑ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work)
• Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers
• Go from idea to launch‑ready creative in hours, not days
• Keep quality, brand standards, and compliance consistent at that pace

What We're Looking For

• A portfolio of performance creative work
• Proven ability to produce high volumes of ad creative on tight timelines
• Hands‑on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
• Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct‑response category
• Experience with concepts that have spent $100K+/month
• A track record of ads that drove actual paid acquisition, not just attractive content
• A strong understanding of Meta buying and how creative volume and diversity affect scaling
• Strong copywriting instincts and excellent visual design skills
• Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
• The ability to run a creative pod without constant founder hand‑holding
• Self‑motivation: you find opportunities and act on them without waiting for direction
• You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy.

You Should Understand

• Meta creative strategy and awareness levels
• Hooks, leads, mechanisms, and belief shifts
• UGC, statics, VSLs, advertorials, PDPs, and presells
• How to break down winning ads and find the pattern underneath
• How to read performance data, spot winners, and iterate quickly
• How to brief editors and designers when a project needs more hands

What You'll Be Responsible For

• Building and shipping a high weekly volume of static and video ads across multiple products
• Using AI and other creative tools to multiply output without losing strategic thinking
• Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts
• Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
• Working directly with media buyers to analyze performance and set testing priorities
• Killing weak ideas quickly when the data says to
• Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right
• landing page and offer
• Briefing video editors and other creative resources
• Writing larger production briefs, including scripts, budgets, production details, and creative direction
• Keeping an organized creative library and naming system so the team can track what was tested and why

What We're Not Looking For

• You don't have a portfolio of performance creative
• You can plan strategy but can't produce creative yourself

• You only manage campaigns but don't understand creative strategy
• You need the CMO to tell you every angle
• You've never worked within a real paid‑social feedback loop. Your experience is primarily organic/social content.
• You're primarily a brand designer without direct‑response experience
• You're an agency trying to sell services
• You need hand holding: At Direct Meds – You get creative freedom. You produce results.

Preferred Skills & Tools

• AI image, video, and copy generation tools
• Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
• Meta Ads Manager and Meta Ad Library
• Google / YouTube and Reddit
• Triple Whale

We have a proprietary AI creative tool that you'll use every day. You should be good at giving AI tools clear direction and the right inputs, and at applying the creative judgment needed to turn their output into ads that are ready to launch.

Core Skills

• AI-assisted design and video
• Performance creative strategy
• Graphic design and video creative
• Organization and self‑management

Equipment Requirements

Candidates must have the following prior to their start date:

• High‑speed internet connection.

Compensation

• Base Salary: $100,000–$140,000 per year, depending on experience
• Performance Bonuses: Breakout bonuses at various performance milestones

We pay exceptionally well for creative that drives exceptional results.

• Medical and Dental Insurance
• Flex Time off after 90 days

We're looking for someone who can think, create, test, learn, and scale at speed. If you can turn customer psychology and performance data into a steady stream of creative that drives purchases, we want to hear from you.