Performance Creative Strategist

Arrae; Los Angeles (CA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Arrae is seeking a Performance Creative Strategist in Los Angeles to blend creative thinking with data-driven decisions across paid media channels. You will translate performance signals into compelling hooks, write scripts, and guide design partners through production.

With 2+ years of experience delivering performance-driven creative for Meta/TikTok, you will craft hooks, refine messaging, and edit short-form videos using CapCut or similar tools to drive higher CTR and lower CPA.

Qualifications

• 2+ years of experience developing performance-driven creative for paid media (Meta, TikTok, or similar platforms).
• Ability to translate performance data into actionable creative insights.
• Ability to concept and write hooks, scripts, and messaging angles that stop the scroll.
• Understanding how creative affects CTR, CPA, and conversion rate, and using signals to inform iteration.
• Experience editing short-form videos using CapCut or similar.

Responsibilities

• Develop detailed creative briefs — concepting ideas, writing conversion-driven copy, and providing visual direction for designers and agency partners across paid channels.
• Write short-form video scripts and compelling hooks for paid ads, including UGC and founder-led content.
• Balance iteration and innovation — scale what works while testing new ideas to expand performance.
• Help manage the creative production process, coordinating with designers and media buyers to keep assets organized and delivered on time.
• Stay up-to-date with competitive and cultural trends to identify opportunities for paid media.

Skills

Performance-driven creative

Paid media

Hook writing

Video editing

Data to insights

Project management

Wellness interest

CapCut

Tools

CapCut

Job description

About The Role

We're looking for a sharp, insight-driven Performance Creative Strategist to join the Arrae team in Los Angeles. This role sits at the intersection of creative thinking, performance data, and execution – playing a key role in shaping how our paid media creative evolves and scales.

The ideal candidate knows how to spot patterns in performance, translate them into compelling hooks and angles to push creative forward — both by iterating on what's working and thinking beyond it.

What You’ll Do

• Develop detailed creative briefs — concepting ideas, writing conversion-driven copy, and providing visual direction to guide designers and agency partners across paid channels
• Write short-form video scripts and compelling hooks for paid ads, including UGC and founder-led content
• Balance iteration and innovation — scaling what works while introducing net-new ideas to test and expand performanceTranslate metrics and testing results into clear creative decisions — what to double down on, refine, or retire
• Help manage the creative production process, collaborating with designers and media buyers to ensure ad assets are organized, named correctly, and delivered on time
• Stay up-to-date with the competitive and cultural landscape to identify trends, gaps, and opportunities for paid media

Who You Are

• Have 2+ years of experience developing performance-driven creative for paid media (Meta, TikTok, or similar platforms)
• Know how to translate performance data into actionable creative insights
• Can concept and write strong hooks, scripts, and messaging angles that stop the scroll
• Understand how creative impacts metrics like CTR, CPA, and conversion rate, and use those signals to inform iteration
• Can edit short-form videos using tools like CapCut or similar
• Are organized, proactive, and able to manage multiple creative workstreams at once
• Have a genuine interest in wellness, storytelling, and performance marketing
• Are based in Los Angeles and available for a hybrid schedule (some in-person work required)

Why Join Arrae

Be part of a growing, mission-driven brand in the wellness space. Work in a dynamic, fast-paced environment where your contributions make an impact.

ARRAE, Inc. is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.