Performance Creative Director: Strategy, Frameworks & Scale

Constant Hire; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Remote-first company

Paid time off

Professional growth opportunities

Job summary

Constant Hire seeks a Director of Performance Creative to own the creative strategy and testing framework across Meta, AppLovin, YouTube, and emerging channels. You will translate insights and ad performance data into scalable content, guiding a production-led team from concept to execution.

This role partners with the CMO and cross-functional leaders to optimize CPA/ROAS, establish briefs, and build velocity while maintaining brand standards such as empathy-first tone and clear proof plans.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Journalism or related field, or equivalent practical experience.
• 5+ years in performance creative / growth creative in DTC ecommerce with 3+ years leading teams.
• Proven ability to build a performance creative system with frameworks, roadmaps, feedback loops, and documentation.
• Deep expertise in Meta performance creative and adapting to other paid channels (AppLovin, YouTube).
• Exceptional briefing and creative direction skills with clear guardrails and proof stacks.

Responsibilities

• Own performance creative strategy across Meta, AppLovin, YouTube, and emerging channels.
• Define strategy, frameworks, direction, and briefs; partner with production operations.
• Lead discovery of new formats, messaging angles, and content frameworks.
• Define core messaging hierarchy by funnel stage with brand guardrails.
• Build and enforce channel-specific creative frameworks for winners.
• Maintain a monthly testing roadmap with hypotheses, mix targets, and fatigue prevention.
• Review and approve all strategist briefs before production with clear success metrics.
• Run weekly performance-to-creative feedback loops and iterate based on results.
• Lead and develop the performance creative team and identify capability gaps.

Skills

Performance system

Meta performance creative

Briefing and direction

Data-driven optimization

Team leadership

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business

Tools

Notion

Slack

Asana

Job description

Constant Hire seeks a Director of Performance Creative to own the creative strategy and testing framework across Meta, AppLovin, YouTube, and emerging channels. You will translate insights and ad performance data into scalable content, guiding a production-led team from concept to execution.

This role partners with the CMO and cross-functional leaders to optimize CPA/ROAS, establish briefs, and build velocity while maintaining brand standards such as empathy-first tone and clear proof plans.