Performance Advertising Strategy Lead

Roku; Boston (MA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a PS&O Lead with a performance advertising background to drive product strategy through market analysis and go-to-market execution for Roku's growing performance advertising portfolio. You will develop scalable frameworks to unlock revenue growth and work with product, sales, and legal teams to align on roadmaps.

The ideal candidate has built or scaled performance advertising products, understands CPA bidding, targeting, and attribution, and can translate ad-tech into sales-ready

Qualifications

• The ideal candidate has built or scaled performance advertising products in a digital platform environment.
• Experience with outcome-based buying systems: CPA bidding, conversion optimization, audience targeting, measurement and attribution.

Responsibilities

• Develop and maintain product strategy for Roku's performance advertising portfolio, ensuring market dynamics and business objectives are reflected in roadmaps.
• Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to identify gaps and propose scalable solutions.
• Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities and scale team readiness to sell and support performance buying products by addressing compliance, operational, and go-to-market challenges.
• Establish frameworks for scaling across Roku’s direct channels, including Home Screen and in-stream video ads.
• Serve as the directly responsible individual for performance advertising GTM initiatives, ensuring cross-functional teams are aligned and delivering measurable outcomes.
• Own the operational readiness and launch execution for new performance buying products, ensuring Ad Sales teams are equipped to support advertisers from day one.

Skills

Strategy & Ops

Growth marketing

Performance advertising

Job description

Roku is seeking a PS&O Lead with a performance advertising background to drive product strategy through market analysis and go-to-market execution for Roku's growing performance advertising portfolio. You will develop scalable frameworks to unlock revenue growth and work with product, sales, and legal teams to align on roadmaps.

The ideal candidate has built or scaled performance advertising products, understands CPA bidding, targeting, and attribution, and can translate ad-tech into sales-ready