Payments Product Marketing Manager (SaaS)

IDEXX; Portland (ME); Hybrid; USD 135,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision benefits

5% 401k matching

Sabbatical or training opportunities

Pet insurance

Job summary

IDEXX is seeking a Product Marketing Manager, Payments, to craft compelling narratives for financial services solutions and to drive go-to-market success. You will own customer insights, product positioning, and content that differentiates our Payments offerings across product, partnerships, sales, and customer success teams.

You will partner with product and marketing to execute multi-channel GTM plans, track KPIs, and influence roadmaps based on market research.

Qualifications

• 7+ years in product marketing, preferably in SaaS.
• Bachelor's Degree in Business, Communications, Marketing, Science, or equivalent.
• Direct experience in financial services, payments, or related fields.
• Ability to work across functions and meet deadlines.
• Proven ability to position and launch products and enable sales.
• Strong collaboration and leadership to influence stakeholders.
• Self-starter with capacity to manage multiple programs.
• Love of animals is helpful but not required.

Responsibilities

• Develop differentiated product messaging and positioning strategies.
• Own Voice of the Customer and market insights to guide GTM.
• Deliver sales enablement tools and collateral.
• Lead GTM planning and execution for Payments products.
• Support campaigns and programs for acquisition and engagement.
• Develop a content calendar with articles, case studies, webinars.
• Map and optimize the buyer's journey for an exceptional experience.
• Collaborate with cross-functional teams across IDEXX.

Skills

Product marketing

SaaS

Cross-functional collaboration

Stakeholder management

Fast-paced environment

Payments knowledge

Team collaboration

Self-starter

Education

Bachelor's Degree

Job description

IDEXX is seeking a Product Marketing Manager, Payments, to craft compelling narratives for financial services solutions and to drive go-to-market success. You will own customer insights, product positioning, and content that differentiates our Payments offerings across product, partnerships, sales, and customer success teams.

You will partner with product and marketing to execute multi-channel GTM plans, track KPIs, and influence roadmaps based on market research.