Pay-Per-Click (PPC) Specialist

MicroSourcing; United States; Remote; USD 6,300 - 10,000; Full time

Benefits offered by this job

Healthcare coverage from day one

Dependents coverage

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Inclusive culture

Job summary

MicroSourcing in the Philippines is seeking a PPC / Paid Search Analyst to implement and optimize pay-per-click media strategies for clients. The role emphasizes planning, execution, and analysis of online campaigns to boost performance and ROI.

You will collaborate with internal teams, present findings to clients, and prepare attribution reports using tools like Search Ads 360 and Google Analytics. A 1–2 year track record in SEM and Excel proficiency are preferred.

Qualifications

• 1–2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using Google Analytics and Data Studio.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with a concentration in marketing, business, or related field preferred.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third-party reporting tools, such as Search Ads 360 and Google Analytics.

Skills

SEM/Paid Search

Excel

Data analysis

Communication skills

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Microsoft Ads

Google Analytics

Data Studio

Job description

Location: Philippines

Discover your 100% YOU with MicroSourcing!

Position: Pay-Per-Click (PPC) Specialist

Work setup: Work from home

Why join MicroSourcing?

You'll have:

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses

• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

• Career Growth: Take advantage of opportunities for continuous learning and career advancement.

• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Position Overview

The PPC / Paid Search Analyst is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility:

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.

• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.

• Provide creative copy suggestions and graphical ad templates.

• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.

• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.

• Cooperate with internal teams on campaign development, timelines, results, and optimizations.

• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.

• Prepare client facing attribution reports by utilizing both internal and third-party reporting tools, such as Search Ads 360 and Google Analytics.

Professional Competencies:

• Strong analytical mindset and ability to make on data-driven decisions.

• Outstanding ability to think creatively and identify and resolve problems.

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

• Ability to clearly and effectively articulate thoughts and ideas.

• Ready to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

• High levels of integrity, autonomy, and self-motivation.

• Excellent organizational, project management and time management skills.

Professional Skills & Qualifications:

• Minimum of 1-2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.

• Proficient in MS Excel.

• Experience with website analysis using a variety of analytics tools including Google Analytics and Data Studio.

• Experience working with Google Ads and Microsoft Ads.

• Certifications in Google Search and Microsoft Ads preferred.

• Bachelor's degree with a concentration in marketing, business, or related field preferred

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About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

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