Patient Marketing Director — Launch & Activation

Bayer; Whippany (NJ); Sur place; USD 180 000 - 270 000; Plein temps

Avantages offerts par ce poste

Health care

Vision

Dental

Retirement

Résumé du poste

Bayer is hiring for Patient Marketing Director, Asundexian, to drive rapid patient activation and adoption in a US launch. You will orchestrate data-driven engagement strategies and collaborate across patient services, medical, market access and legal/regulatory teams to ensure compliant, timely execution.

You bring at least 3 years in US pharma marketing, launch experience, and agency management skills; possess a Bachelor’s degree and strong communication.

Qualifications

• Requires a Bachelor's degree and 3+ years in US pharmaceutical/healthcare marketing.
• Catalyze patient marketing strategy and execution in US markets.
• Experience launching products in US pharma/healthcare, with agency collaboration.

Responsabilités

• Develop patient marketing launch plan with prioritized opportunities and investments.
• Identify high-potential patient populations and execute marketing strategies.
• Lead patient campaigns into field assets, advocacy conferences, advertising and digital channels.
• Partner with advocacy relations and PR to raise awareness and education.
• Collaborate with patient services and market access on affordability solutions.
• Coordinate with Digital Strategy teams for omnichannel programs.
• Manage relationships with external agencies and internal stakeholders.
• Work with Legal, Medical, and Regulatory to ensure compliant messaging.
• Oversee timelines, budgets, and deliverables in line with launch milestones.
• Monitor industry trends to refine strategy.

Connaissances

US pharma marketing

Cross-functional leadership

Agency management

Strategic patient marketing

Excellent communication

Formation

Bachelor’s degree

Description du poste

Bayer is hiring for Patient Marketing Director, Asundexian, to drive rapid patient activation and adoption in a US launch. You will orchestrate data-driven engagement strategies and collaborate across patient services, medical, market access and legal/regulatory teams to ensure compliant, timely execution.

You bring at least 3 years in US pharma marketing, launch experience, and agency management skills; possess a Bachelor’s degree and strong communication.