Patient Marketing Lead – Launch & Growth Strategy

BioSpace; South Brunswick (NJ); Hybrid; USD 175,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K with match

Paid holidays

PTO

Volunteer time

Job summary

Adneuris Therapeutics, a Tris Pharma subsidiary, seeks an experienced leader to drive US patient marketing for pain management therapies from launch through growth. You will shape consumer-focused campaigns, oversee omnichannel delivery, and collaborate across Regulatory, Medical and Analytics to ensure compliant promotion and strong brand messaging.

The role requires 8+ years in pharma/biotech marketing, with a track record in DTC/patient campaigns and US market launches.

Qualifications

• Bachelor's degree required; advanced degree preferred with 8+ years marketing experience in pharma/biotech US market.
• Proven leadership of patient marketing strategy and launch plans for prescription products.
• Experience driving omnichannel campaigns across digital and traditional channels.
• Strong knowledge of FDA promotional regulations and HCP vs patient promotion.
• Experience with market research, patient insights, segmentation and analytics.
• Successful launch experience for novel therapies in the US market.

Responsibilities

• Develop and execute US patient marketing strategy and launch plans.
• Lead omnichannel campaigns and patient engagement initiatives across channels.
• Collaborate with Regulatory, Medical, Access and Analytics for compliant promotion.
• Manage agency relationships and external partners, budgets and timelines.
• Drive patient insights through primary/secondary research and journey mapping.
• Ensure alignment with brand strategy and cross-functional teams.

Skills

Patient marketing

Launch planning

Omnichannel marketing

FDA regulations

Market research

Strategic leadership

Agency management

Cross-functional collaboration

Digital marketing platforms

Biotech marketing

Education

MBA

Tools

CRM systems

Marketing analytics tools

Digital advertising platforms

Job description

Adneuris Therapeutics, a Tris Pharma subsidiary, seeks an experienced leader to drive US patient marketing for pain management therapies from launch through growth. You will shape consumer-focused campaigns, oversee omnichannel delivery, and collaborate across Regulatory, Medical and Analytics to ensure compliant promotion and strong brand messaging.

The role requires 8+ years in pharma/biotech marketing, with a track record in DTC/patient campaigns and US market launches.