Patient Experience & Digital Marketing Lead

Pharvaris; Lexington (MA); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity ownership

Workplace flexibility

Flexible time off

Hybrid work model

Job summary

Pharvaris is expanding its U.S. Commercial team in Lexington, MA, seeking a Patient Digital Marketing Lead. The role shapes how patients and caregivers are reached digitally across the brand portfolio, ensuring education is timely and meaningful in a complex disease area.

This hybrid role requires 5+ years in biopharma marketing, strong collaboration with Patient Advocacy, Medical, and Marketing, and the ability to drive omni-channel campaigns with MLR oversight. Travel ~30% is anticipated.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years in biopharmaceutical industry with at least 3 years in U.S. marketing.
• Experience developing and executing both branded and unbranded marketing initiatives.
• Experience in rare disease and/or specialty markets with meaningful competitive complexity.
• Prior U.S. launch experience preferred.

Responsibilities

• Develop and execute the end-to-end omni-channel patient strategy, identifying business critical tactics to drive compelling digital engagement and education.
• Translate brand strategy into high-impact, compliant patient-facing tactics, owning the execution of all non-personal promotion, inclusive of unbranded and branded websites, media, social media, and CRM.
• Optimize digital performance through analytics and audience insights, and maximize ROI across paid, owned and earned digital channels across the Pharvaris brand portfolio.
• Clearly communicate and champion patient brand strategy with internal stakeholders and external partners.
• Partner with MLR to deliver high impact patient marketing initiatives, driving strategic value, innovation, and executional excellence.
• Develop deep expertise in patient journeys by generating insights, identifying unmet needs and friction points, and translating those insights into actionable tactics
• Manage external agencies to deliver high-quality work on time and within budget, while maintaining focus on strategic priorities, executional excellence, and efficient resource allocation

Skills

Communication skills

Planning & organization

Self-starter

Team collaboration

Education

Bachelor's degree

MBA preferred

Job description

Pharvaris is expanding its U.S. Commercial team in Lexington, MA, seeking a Patient Digital Marketing Lead. The role shapes how patients and caregivers are reached digitally across the brand portfolio, ensuring education is timely and meaningful in a complex disease area.

This hybrid role requires 5+ years in biopharma marketing, strong collaboration with Patient Advocacy, Medical, and Marketing, and the ability to drive omni-channel campaigns with MLR oversight. Travel ~30% is anticipated.