Partnerships Sales Manager | Full-Time | Santander Arena

Spectra; Reading (Berks County); On-site; USD 45,000 - 55,000; Full time

Job summary

A leading company in the live event industry is seeking a Corporate Partnerships Manager in Reading, PA. The role involves generating revenue through marketing partnerships and managing corporate relations, with a focus on achieving sales objectives. This position requires strong negotiation and relationship-building skills, alongside a Bachelor's degree and relevant sales experience.

Benefits

Health insurance

Dental insurance

Vision insurance

401(k) savings plan

401(k) matching

Paid time off

Qualifications

• 3+ years of sales experience with emphasis in college or pro athletics, entertainment, or sponsorship sales.
• Proven track record in developing and managing corporate partnerships.
• Strong time management and organizational skills.

Responsibilities

• Responsible for generating revenue through sales of marketing partnerships.
• Conduct cold calls to secure appointments with prospects.
• Prepare advertising, sponsorship, and premium seating contracts.

Skills

Sales experience

Negotiation skills

Analytical skills

Presentation skills

Relationship building

Communication skills

Education

Bachelor degree or equivalent training & experience

Tools

Salesforce

KORE (CRM)

Job description

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

Responsible for generating revenue through the sale of marketing partnerships across all business lines, including intellectual property rights, experiential, media, branding, signage, hospitality, events and promotions. This position will work directly with the VP and Regional Director to lead the local operation and be responsible for the sales and service for all corporate partnerships. Compensation will consist of base salary plus sales commission. This position will be responsible for achieving measurable financial results.

This role will pay an annual salary of $45,000-$55,000 and is commission eligible.

Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until August 22, 2025.

About the Venue

Santander Arena, located in downtown Reading, Pennsylvania, is a versatile venue that serves as the home arena for the Reading Royals, the ECHL affiliate of the Philadelphia Flyers. The Santander Arena has hosted an array of live events including concerts, Disney on Ice, and other family friendly events attracting hundreds of thousands of visitors annually.

Responsibilities

• Responsible for establishing new marketing partnerships to achieve annual revenue goals.
• Conduct cold calls as a way of securing appointments to sell to new prospects among local and national companies.
• Meet with corporatepartners and outside agencies at their place of work to get all branding created and placed in a timely manner
• Analyze specific marketing needs of prospects based on partner objectives, market strategies, category potential, activation potential, and financials.
• Support and work closely with regional management and on-site local management.
• Effectively present proposals in front of individuals and large groups.
• Leverage your passion and empathy to develop a long-term business partnership between your client and the venues.
• Communicate well across all areas of the company including broadcast, accounting, marketing, community relations and ticket operations.
• Work closely with the Event Services and Marketing teams to ensure that current clients receive superior service and fulfillment of each contract.
• Prepare advertising, sponsorship and premium seating contracts and addenda; identify issues with contract language; address issues with and make recommendations for resolution; negotiate corporate sales pricing and other rates as required
• Oversee event and premium seating staff to ensure excellent game/event day experiences.
• Develop sales action plans to ensure hitting budget goals, including new cash partnerships.
• Prospect, sell, cultivate, and maintain the corporate sponsorships for the venues in both new and renewal business.
• Oversee the service of corporate partnerships through various means including direct contact, newsletters, partner gatherings and client entertainment events
• Develop relationships with brands in region for potential synergy across OVG portfolio.
• Work with outside agencies to get all corporate partnerships signage created and placed.
• Responsible for creating year-end recaps of season for corporate partners
• Service all corporate sponsorships through various means including direct contact, newsletters, corporate partner gatherings, etc.
• Create and present integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives
• Work and attend events, promotions, and OVG Corporate Sales events
• Develop, create and execute special events including but not limited to: Slapshot Charities Golf Tournament, Opening Night Block Party, Suite Holder Appreciation Events, Season Ticket Member Mixers, etc.
• Oversee the strategic planning and day-to-day management of Slapshot Charities, ensuring alignment with organizational goals and maximizing community impact.
• Manage the execution of the 50/50 raffle on game nights, including staffing, compliance, and reconciliation, with proceeds directly benefiting Slapshot Charities’ initiatives.
• Monitor and report on all fundraising activities, financial performance, and disbursements to ensure transparency and effective use of charitable funds.
• Plan and support community engagement initiatives and special events that enhance the visibility, reach and funds of Slapshot Charities.

Qualifications

• Bachelor degree or the equivalent training & experience.
• 3 + yearsrs of sales experience with emphasis in college or pro athletics, entertainment, larger market media (TV, radio) and/or sponsorship sales.
• Proven track record of developing and managing highly strategic corporate partnerships; Strong prospecting, analytical, presentation and communication skills.
• Proven success in establishing and meeting challenging sales objectives in a high profile, competitive marketplace.
• Comfortable managing tight deadlines and meeting aggressive sales goals and expectations.
• Strong professional relationship skills; Ability to establish and maintain long-term strategic relationship with corporate clients, direct reports and co-workers.
• Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department.
• Strong time management and organizational skills.
• Experience with Salesforce/KORE (CRM) is preferred
• Able to work non-traditional hours, in non-traditional settings.
• Must be highly self-motivated and adept at working both independently and as part of a team.
• Manage multiple projects simultaneously in a fast-paced environment.
• Ability to work nights, all events, weekends, events and holidays as required.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens ourpeople, improves ourservice, and raises ourexcellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.