Partnerships Manager

Crayola; Easton (Northampton County); On-site; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Partnerships Manager, where you will play a crucial role in driving revenue growth through strategic partnerships. This dynamic position requires a seasoned professional with a robust background in partnership management, sales strategy, and business development. You will be responsible for identifying potential partners, leading negotiations, and fostering long-term relationships that align with the company's goals. If you are ambitious, creative, and ready to make a significant impact in a collaborative environment, this opportunity is perfect for you.

Qualifications

• 7+ years of experience in partnership management and business development.
• Strong business acumen with excellent presentation and communication skills.

Responsibilities

• Lead identification and development of partnerships to drive revenue growth.
• Cultivate long-term relationships with key decision-makers.

Skills

Partnership Management

Sales Strategy

Business Development

Communication Skills

Negotiation Skills

Presentation Skills

Education

Bachelor's Degree in Business Administration

Bachelor's Degree in Marketing

Job description

Reporting to the Head of Global Partnerships, the Partnerships Manager will lead the identification, outreach, and development of partnerships. This role is pivotal in driving revenue growth through new partnerships, forging long-term business relationships, and aligning partnership strategies with the company’s broader goals. The ideal candidate will have a strong partnerships background with an emphasis on sales, a deep understanding of partnership ecosystems, and a track record of success in driving business development initiatives. This role will be responsible for delivering annual revenue/EBIT targets.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Deliver annual revenue/EBIT targets

1. Partnership Identification & Development:

• Identify, prospect, and engage with potential brands (hitlists) that align well with Crayola’s values, revenue goals and business objectives.
• Build a robust pipeline of partnership opportunities in various sectors, including non-endemic categories.

Sales Strategy & Execution:

• Lead the sales process from prospecting and lead generation to pitch meetings.
• Brainstorm creative concepts and program design.
• Identify and lead external agencies, as needed.
• Develop pitch decks with compelling business cases and partnership value propositions tailored to each potential partner.
• Draft partnership proposals, ensuring favorable terms for both parties.
• Negotiate program terms.

Relationship Management & Growth:

• Cultivate long-term, mutually beneficial relationships with key decision-makers in organizations.
• Develop strategies to enhance partner engagement and maximize revenue generation for all departments involved.

Cross-Functional Collaboration:

• Collaborate and coordinate with cross-functional teams (Marketing, PR, Education, Apps, Digital, LBE, Studios, etc.) to design partnership programs and establish deliverables that are aligned with Crayola goals while creating mutually beneficial outcomes.
• Develop ongoing communication with external partners and with internal teams (marketing, digital, PR, LBE, etc.) on partnership status, ensuring clear communication and effective problem-solving.

Market Insights & Strategic Planning:

• Identify market trends and track partnership/collab activities in similar industries (entertainment, toys, etc.) to identify new opportunities.
• Develop partnership ideas for potential pitches.
• Regularly report on progress, key wins, and challenges, offering strategic recommendations for optimizing opportunities.

JOB SPECIFICATIONS:

• 7+ years of experience in partnership management, promotions, sponsorships, business development, or related field, with a focus on pitching/selling IP.
• Bachelor’s degree in business administration, marketing, or a related field.
• Maintains relationships and contacts with top tier brands.
• Excellent presentation and communication skills.
• Strong business development acumen, ability to identify and develop opportunities.
• Ambitious, creative, resourceful, focused and goal oriented.
• Ability to lead people, build trust and has good persuasive skills, ability to maintain confidentiality.
• Resourceful, focused and goal oriented. Strong tenacity to overcome challenges/objections and seek novel ideas.
• Works effectively within a team environment.
• Self-directed and able to work independently.
• Willing to work before/after hours.
• Travel 10%.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or