Partnerships & CRM Marketing Manager

Tecsa; Pennsylvania; On-site; USD 70,000 - 90,000; Full time

Job summary

Tecsa is looking for a CRM Campaigns Lead to own digital customer engagement activities across email, push, and loyalty channels for Morrisons. You will plan, execute and optimise targeted communications to drive sales, engagement and retention.

You will shape automation, manage segmentation, ensure timely delivery, and work with marketing, digital, e-commerce, loyalty and design teams. Strong knowledge of Salesforce Marketing Cloud, GDPR and data governance is essential.

Qualifications

• Strong knowledge of email marketing platforms and CRM systems.
• Knowledge of loyalty programmes, promotional mechanics and customer lifecycle marketing.
• Understanding of customer segmentation, targeting and personalisation.
• Good understanding of data protection and GDPR principles.

Responsibilities

• Shape, deliver and optimise CRM campaigns using Salesforce Marketing Cloud and other relevant marketing tools.
• Manage campaign execution from briefing and customer selection through to deployment, reporting and optimisation.
• Analyse and report campaign performance across KPIs including clickthrough, impressions, retention and sales.
• Ensure communications are legal, truthful and compliant with GDPR principles.
• Create clear briefs for the data team to build the right audiences.

Skills

Email marketing platforms

CRM systems

Loyalty programmes

Customer lifecycle marketing

Data protection/GDPR principles

Customer segmentation and targeting

Retail/marketing industry knowledge

Commercial and financial understanding

Tools

Salesforce Marketing Cloud

Loyalty platforms

Job description

Tecsa is looking for a CRM Campaigns Lead to own digital customer engagement activities across email, push, and loyalty channels for Morrisons. You will plan, execute and optimise targeted communications to drive sales, engagement and retention.

You will shape automation, manage segmentation, ensure timely delivery, and work with marketing, digital, e-commerce, loyalty and design teams. Strong knowledge of Salesforce Marketing Cloud, GDPR and data governance is essential.