Scale Partner Marketing Lead

Stripe, Inc.; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

Stripe, Inc. is seeking an experienced, creative marketer to lead Global Scale Partner Marketing. You will head a team of 6 plus 15–20 contracted coordinators, shape the operating model, and drive ROI across partner programs, events, and campaigns.

The role emphasizes strategy, leadership, and cross-functional collaboration to accelerate partner growth and revenue globally. Candidates with 15+ years in B2B partner marketing and strong analytics are encouraged to apply.

Qualifications

• 15+ years of relevant B2B partner marketing experience.
• 5+ years of direct people management experience, including managing managers and teams.
• Global marketing experience with execution across regions.
• Ability to influence and align partner marketing leadership on objectives and plans.
• Strong written and verbal communication demonstrating leadership capabilities.
• Experience shaping value proposition and messaging framework.
• Proven ROI measurement of marketing investments across engines.
• Deep understanding of the partner channel user journey and funnel.
• Excellent organization and project management across multiple complex programs.
• Experience managing distributed teams across timezones.
• Strong analytical skills to derive actionable insights from data.

Responsibilities

• Set and communicate a clear vision, strategy, and operating model for the scale partner marketing organization.
• Lead partner communications and value propositions across channels with editorial governance.
• Lead strategy for flagship events and partner advisory board programs.
• Build a global online and regional events engine with an enterprising calendar.
• Develop partner content aligned to campaign roadmap and ROI objectives.
• Design and manage MDF programs and incentives to drive growth across segments.
• Coach and grow a high-performing team of partner marketers and cross-functional partners.
• Establish rigorous measurement to identify levers that drive acquisition, activation and revenue.

Skills

Partner marketing

People management

Global marketing

Cross-functional collaboration

Communication

ROI optimization

Strategy development

Analytics

Leadership

Job description

Who we are About the company

the company is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use the company to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Partner Marketing team extends the company’s marketing reach to customers and prospects by educating, engaging, and enabling partners, globally, to build market awareness and generate demand for their the company solutions and services. We recruit prospective partners and support the on-boarding and growth of existing partners as they build, launch, market, and scale business through the the company Partner Ecosystem and the the company platform. We partner closely with our global partnerships, GTM, marketing, and product teams and serve many different partner types.

What you’ll do

We’re looking for an experienced, creative, results-oriented marketer to lead our Global Scale Partner Marketing strategy and team. You will be directly responsible for a global scale marketing team of 6, in addition to 15-20 contracted marketing coordinators with a dotted-line reporting relationship. This role leads defining our scaled operating model and partner marketing investment model across our to, through, and with partner marketing functions. This individual will develop and lead a team that creates the strategy and executes: to partner communications, the company-led events & our Partner Advisory Board, online & field events (inclusive of designing and managing a shared resource of marketing coordinators for regional execution), campaign content, Partner program strategy & partner journeys, and market development funds (MDF) & incentive design.

We are looking for a candidate that can develop the new operating model, form this new, integrated partner marketing function, and deliver a shared global service across multiple Global Partner Segments. This role will have the opportunity to build out the strategy and scale growth plan for our partner marketing segments globally and locally, innovating marketing approaches to maximize ROI. This team's programs will generate demand, accelerate GTM pipeline, and strengthen partner relationships globally, supporting the company’s mission of increasing the GDP of the internet.

Responsibilities

• Set and communicate a clear vision, strategy, and operating model for the newly created scale partner marketing organization, with functions on the team including:
• To-partner communications: Lead the development of to-partner value propositions aligned by partner type, an editorial calendar inclusive of omnichannel tactics and governance process working across partner marketing, sales, product, and marketing.
• the company-led events & Partner Advisory Board: Lead partner strategy for the company’s flagship event Sessions, the company Tour, tier one industry events and develop and lead a Partner Advisory Board program.
• Online & field events: Lead the development of a global online and regional event engine to drive consistency & efficiency in execution, inclusive of developing a capacity model and event calendar in partnership with partner marketing segment leaders.
• Campaign content: Lead the development of Partner co-marketing materials aligned to our the company campaign roadmap, determining the prioritization based on to-partner value proposition & opportunity, ensuring content stays updated at all times, and innovating on content based on partner usage data.
• Partner program strategy & partner journeys: Develop the partner journey by partner type and tier across the partner lifecycle to inform Partner Program requirements, prioritize those requirements, and lead the brand and marketing of the the company Partner Ecosystem.
• MDF & incentive design: Develop, implement and manage a MDF program and incentives that motivates partners to exceed the growth objectives of our product and sales segments. Create a partner benefits program leveraging funds matched by the company that allows partners to easily extend the company’s distribution through marketing campaigns.
• Manage, coach, and develop a high-performing team of partner marketers; create an inclusive, accountable team culture and identify opportunities to grow leadership capability across the organization. Build strong senior relationships across Partner Marketing Segment Leads, Campaigns, Regional Marketing, Demand Generation, Field Marketing, Partnerships, and other stakeholder teams; resolve cross-functional tradeoffs, resourcing gaps, and execution blockers
• Establish rigorous measurement and learning practices for partner marketing, synthesizing performance across marketing engines to identify the levers that most effectively drive customer acquisition, activation, and partner impact—and share those insights broadly

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 15+ years of relevant B2B partner marketing experience
• 5+ years of direct people management experience, including managing managers and building teams of 5+ people
• Experience working as part of a global marketing team with execution across different regions
• Proven ability to influence and guide the partner’s marketing leadership team to align on objectives and deliver against joint marketing priorities and plans
• Strong written and verbal communication skills that demonstrate proven leadership capabilities and ability to collaborate cross-functionally
• Experience shaping value proposition and messaging framework
• Demonstrated experience in measuring and improving the ROI of marketing investments through marketing engines
• Deep understanding of the user journey through and with a partner channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach, growth and revenue
• Superb organization and project management skills and the capacity to manage multiple complex projects at once
• Experience in managing distributed teams across different timezones
• Excellent analytical skills and the ability to craft actionable insights from complex data

Preferred qualifications

• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
• Experience at a highly dynamic, high-growth tech company
• Experience with demand generation marketing or product marketing