Partner Marketing Manager

Cypress HCM; United States; Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

LinkedIn is seeking a seasoned Partner Marketing Manager to join the Consumer Marketing team and drive partner strategy, engagement, and adoption of partner features across the LinkedIn app.

You will collaborate with business development, marketing, product, and sales to execute multi-channel campaigns, develop co-branded content, and build scalable programs that convert partnerships into measurable growth.

Formación

• Bachelor's degree in marketing, business, technology, or related field.
• 5+ years in partner marketing or related roles within advertising, media, or technology industries.

Responsabilidades

• Build and own partner marketing strategies from the ground up, turning new product features, integrations, and partnerships into high-impact go-to-market opportunities.
• Develop creative campaigns with internal and external partners, from co-branded content and social activations to demand generation programs that drive awareness, engagement, and pipeline growth.
• Turn partner wins into compelling stories, case studies, and thought leadership that demonstrate product value and create demand.
• Be the voice of our partners internally, collaborating across Marketing, Communications, Product, Sales, and Business Development to move quickly and bring programs to market.
• Dream up and execute memorable partner events and activations, balancing big ideas with smart execution and measurable business impact.
• Define success metrics, track campaign and pipeline performance, surface actionable insights, and continuously experiment to improve what works.
• Manage budgets and resources with a startup mindset, prioritizing high-impact opportunities and making thoughtful tradeoffs.
• Bring an entrepreneurial approach by identifying opportunities, testing ideas, and turning concepts into scalable programs.

Conocimientos

Partner marketing

Campaign management

Stakeholder management

Content marketing

Go-to-market

Analytics

Educación

Bachelor's degree in marketing, business, technology, or related field

Herramientas

Figma

Canva

Adobe Creative Suite

Descripción del empleo

We are seeking a highly motivated, seasoned Partner Marketing Manager to join the Consumer Marketing team and help deliver on its mission for the 1 billion professionals on the platform.

As the Partner Marketing Manager for Consumer Marketing, you will be responsible for shaping partner marketing strategy, expanding partner engagement, and driving adoption for partner integration features across various parts of the LinkedIn app. You will focus on both existing partners and growing new partners, while bringing new program ideas to life.

Reporting to the Director of Product Marketing, this role will focus on executing multi-channel campaigns and events in collaboration with strategic partners and internal teams across business development, marketing, communications, product, legal, engineering, and design.

Our team’s culture mirrors a startup within a large company. Team members are entrepreneurial leaders who are willing to be scrappy and learn and iterate quickly. The ideal candidate is a collaborative, results-oriented professional with strong project management capabilities and a mindset for creative innovation. They thrive in cross-functional environments, bring fresh thinking to complex challenges, and maintain a clear focus on turning ideas into meaningful outcomes.

Responsibilities

• Build and own partner marketing strategies from the ground up, turning new product features, integrations, and partnerships into high-impact go-to-market opportunities.
• Work directly with internal and external partners to develop creative campaigns, from co-branded content and social activations to demand generation programs, that drive awareness, engagement, and pipeline growth.
• Turn partner wins into compelling stories, case studies, and thought leadership that demonstrate product value, build credibility, and create demand.
• Be the voice of our partners internally, collaborating across Marketing, Communications, Product, Sales, and Business Development to move quickly, align priorities, and bring programs to market.
• Dream up and execute memorable partner events and activations, balancing big ideas with smart execution and measurable business impact.
• Define success metrics, track campaign and pipeline performance, surface actionable insights, and continuously experiment to improve what works.
• Manage budgets and resources with a startup mindset, prioritizing the highest-impact opportunities, making thoughtful tradeoffs, and maximizing return on every investment.
• Bring an entrepreneurial approach to the role by identifying opportunities others may not see, testing new ideas, learning quickly, and turning promising concepts into scalable programs.

Basic Qualifications

• Bachelor’s degree in marketing, business, technology, or a related field.
• 5+ years of experience in partner marketing, partnerships, or a related role within the advertising, media, or technology industries.

Preferred Qualifications

• Experience working directly with partners, creative agencies, and vendors, with a strong understanding of partner marketing, pipeline generation, and go-to-market execution.
• Strong ability to influence, align, and build relationships across a wide range of stakeholders and cross-functional teams.
• Comfortable operating in a fast-paced, evolving environment where priorities can shift quickly.
• Experience creating partner-facing case studies, microsites, decks, enablement materials, or other collateral using Figma, Canva, Adobe, or similar tools.
• Creative and strategic thinker with strong problem-solving skills and sound judgment.
• Exceptional communicator and storyteller who can translate complex or technical concepts into clear, compelling narratives for different audiences.
• Strong sense of ownership and accountability with a proactive, self-starting approach.
• Resourceful and scrappy, with the ability to find creative solutions and make thoughtful tradeoffs.
• Data-driven mindset with the ability to turn insights into action, refine messaging and positioning, and optimize audience strategies.
• Strong understanding of the technology landscape, consumer products, and performance marketing.