Sr Product Marketing Manager, Consumer Experience

LinkedIn; San Francisco (CA); Hybrid; USD 125,000 - 195,000; Full time

Benefits offered by this job

Annual bonus

Stock options

Benefits

Job summary

LinkedIn is seeking a Senior Product Marketing Manager for Consumer Experience to shape product strategy and messaging for the core consumer experience. You will collaborate with product management, design, engineering, market research, marketing, and communications to define the vision and roadmap for how professionals connect and grow.

You will lead go-to-market plans, translate complex tech into compelling narratives, and evangelize learnings across the organization while driving growth

Qualifications

• Bachelor’s degree or equivalent experience.
• 4+ years of marketing experience, with a preference for product marketing.

Responsibilities

• Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams.
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience.
• Develop messaging and go-to-market plans for new launches, including positioning, messaging, and channel strategies.
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives.
• Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization.
• Run, track, and measure impact of marketing experiments and initiatives on core metrics.

Skills

Product positioning

Messaging

Data-driven experiments

Cross-functional leadership

Education

Bachelor’s degree or equivalent experience

Job description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role is based in either San Francisco, Mountain View, Chicago or New York.

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We are seeking a highly motivated Senior Product Marketing Manager to join our consumer marketing team to help deliver on our mission for the 1 billion professionals on LinkedIn.

As the Senior Product Marketing Manager for Consumer Experience, you will be responsible for shaping the product strategy and messaging for the core consumer experience. This role requires close partnership with product management, design, engineering, market research, marketing, and communications to define the future vision and product roadmap for how professionals connect and grow.

Responsibilities

• Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
• Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
• Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
• Run, track, and measure impact of marketing experiments and initiatives on core metrics

Qualifications

Basic Qualifications

• Bachelor’s degree or equivalent experience.
• 4+ years of marketing experience, with a preference for product marketing

Preferred Qualifications

• 3+ years of experience marketing consumer-facing digital products
• Consistent, demonstrated track record of influencing product strategies and roadmaps and launching experiences that drive material business impact.
• Proven ability to use insights to drive decisions, prioritize objectives, and optimize strategies for messaging, positioning and audience targeting.
• Demonstrated ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact.
• Experience running A/B tests and driving growth through data-driven experiments.
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.

Suggested Skills

• Analysis and synthesis of data and market research
• Product positioning & messaging
• Data-driven experimentation
• Executive communication
• Cross-functional leadership & influence

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.

Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice and Compliance Posters for Job Candidates

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.