Partner Marketing Manager

Genpact; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Genpact Ltd. is seeking a Partner Marketing Manager in New York to lead partner marketing strategies, enable sales, manage channels, and analyze ROI across global initiatives. You will drive engagement with partners, plan events, and create co-branded content to amplify growth.

The role requires a proven IT industry background, strategic thinking, and strong communication skills. Expect a dynamic, fast-moving environment with significant cross-team collaboration and growth opportunities.

Qualifications

• Proven experience in IT industry.
• Experience with channel partner program lifecycle and partner portal management.
• Channel marketing expert with strategic mindset.
• Proven leadership skills, business acumen, and performance driven.
• Excellent presentation skills with solid communication capabilities, both oral and written.
• Demonstrated history of managing data inputs to raise decision quality.
• Transformational experience within a rapidly evolving, high-growth company environment.
• Ability to drive collaboration across partner programs and cross-functional teams.

Responsibilities

• Relationship Management: Act as primary contact for partner marketing plans and coordinate between Genpact teams and partners.
• Stakeholder Engagement & Influence: Maintain senior-level relationships with partner leadership and drive alignment.
• Sales and Partner Enablement: Develop training resources and co-branded assets to support sales.
• Event Management & Execution: Plan and manage partner events and global marketing initiatives.
• Demand Generation & Lead Management: Design campaigns to generate leads and nurture pipeline.
• Content development: Create assets for events, enablement, and website visibility.
• Performance Analysis: Monitor metrics and optimize future initiatives based on ROI data.
• Budget Ownership & Optimization: Manage the partner marketing budget and forecast resources.

Skills

Channel marketing

Leadership

Presentation skills

Communication

Strategic thinking

Stakeholder management

Tools

Salesforce

PeopleSoft

MS Office

Job description

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Job Overview:

The Partner Marketing Manager will be responsible for developing and executing marketing strategies that drive engagement and growth within our partner network. This role focuses on building strong relationships with partners, enabling sales efforts, managing channels, and analyzing performance to enhance partner marketing effectiveness and ROI.

Key Responsibilities:

• Relationship Management: Act as the primary point of contact for partner marketing plans facilitating communication and collaboration between G teams and their partner counterparts. Build and maintain strong relationships with key partner marketing teams in line with joint objectives and growth strategy with them.
• Stakeholder Engagement & Influence: Own senior-level relationships with partner leadership, practice, sales, and key unit leads. Facilitate alignment, secure buy-in, and drive collaboration for marketing initiatives that support strategic business objectives and growth.
• Sales and Partner Enablement: Collaborate with sales teams/product teams/solutions marketing to develop training resources and tools that empower partners to effectively sell our products/services. Create co-branded marketing assets, case studies, and promotional resources to support partner sales efforts.
• Event Management & Execution: Plan and manage partner events and conferences—from strategy and logistics to execution and post-event follow-up—to maximize engagement and ROI. Also, manage the communication and orchestration of all relevant global marketing initiatives.
• Demand Generation & Lead Management: Design and execute partner campaigns (events, digital, email etc.) to generate high-quality leads, nurture prospects through the sales funnel, and support the business development pipeline. Ensure all leads are tracked and managed through the lead management process.
• Content development: Develop and create content assets needed in event activations, sales enablement, website needed to maintain visibility and positioning with the partners with guidance from the Content and Creative COEs.
• Performance Analysis: Monitor and analyze event/campaign performance, utilizing insights to optimize future initiatives and report on key metrics. Monitor and manage market development funds/partner development funds to drive maximum impact from joint activities
• Budget Ownership & Optimization: Own the partner marketing budget related to the aligned partner, including planning, forecasting, tracking, and in-depth reporting and analysis. Ensure resources are allocated to maximize strategic priorities and ROI.

Other Responsibilities:

• Assistance in planning meetings for Partnership meet ups and events
• Training new resources as applicable
• Lead the collaboration and/or project management of programmatic activities and integration across different internal Departments to uplevel internal Partnership motions

Qualifications:

• Proven experience in IT Industry
• Sound experience in Channel Partner program life cycle, and partner portal management
• Channel marketing expert with strategic mindset
• Proven leadership skills, business acumen, and performance driven
• Exceptional determination, tenacity, self-motivation and interpersonal skills
• Excellent presentation skills with solid communication capabilities and practices, both oral and written
• Demonstrated history of managing data inputs to raise the quality of decision making
• Transformational experience within a rapidly evolving, high-growth company environment
• Ability to drive collaboration with partner programs, functional and technical teams with effective problem resolution
• High energy with the capability to multi‑task in a dynamic, rapidly growing organization

Technical Skills:

• Advanced Microsoft Office Suite
• Advanced knowledge of Salesforce
• Advanced knowledge of PeopleSoft Suite
• Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career – Get hands‑on experience, mentorship, and continuous learning opportunities
• Work with the best – Join 140,000+ bold thinkers and problem‑solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

About US

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.