Partner Marketing Lead, E-commerce & Payments

Apple, Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Discounted products and free services

Tuition reimbursement

Discretionary bonuses or commissions

Relocation assistance

Job summary

Apple is seeking a strategic marketing lead for the Apple Pay partner marketing team in New York City. You will own campaign ideation, partner strategy, and cross-channel execution across paid media, email, and owned channels, building strong partner relationships and steering campaigns from ideation to budget planning.

The role requires 5+ years of marketing experience with 3+ years in partner marketing, a proven track record in pitching strategies to external partners, and strong analytics to

Qualifications

• 5+ years of marketing experience, with at least 3 years in partner marketing, co-marketing, or channel marketing.
• Proven track record of developing and pitching marketing strategies to external partners.
• Experience managing paid media, email, and owned channel strategies.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Experience with budget forecasting and financial planning for marketing programs.
• Demonstrated success working cross-functionally with creative, legal, data science, and product teams.

Responsibilities

• Develop and pitch innovative co-marketing campaign concepts to prospective and existing partners.
• Own end-to-end campaign strategy including campaign objectives, audience, messaging, and channel mix.
• Lead partner channel strategy, identifying marketing opportunities in partner environments.
• Build and present partner pitches that clearly articulate the value of Apple Pay marketing programs.
• Define offer structures and identify optimal marketing channels for each campaign.
• Lead Apple Pay marketing and creative production, partnering with internal creative teams to develop assets across all touch points.
• Own agency briefing and creative, ensuring all partner marketing materials meet Apple brand standards and go through appropriate review processes.
• Oversee partner strategy, creative, and execution.
• Develop and execute email marketing strategy.
• Own paid media strategy for partner campaigns, working in conjunction with our external media group and data science team, including targeting, budget allocation, and optimization approach across digital channels.
• Oversee functionality testing in Apple and partner environments.
• Oversee partner creative channels, ensuring a high level of execution across all merchant surfaces.
• Partner with Data Sciences to define measurement frameworks, set KPIs, and analyze campaign performance to inform future strategy.
• Own budget forecasting for each campaign.
• Translate campaign performance data into actionable insights and strategic recommendations for partners and internal stakeholders.

Skills

Marketing strategy

Partner marketing

Paid media management

Analytics

Budget forecasting

Cross-functional collaboration

Job description

Apple is seeking a strategic marketing lead for the Apple Pay partner marketing team in New York City. You will own campaign ideation, partner strategy, and cross-channel execution across paid media, email, and owned channels, building strong partner relationships and steering campaigns from ideation to budget planning.

The role requires 5+ years of marketing experience with 3+ years in partner marketing, a proven track record in pitching strategies to external partners, and strong analytics to