Partner Marketing Lead: Co-Marketing & Growth

Hatch; United States; Hybrid; USD 129,000 - 175,000; Full time

Benefits offered by this job

Health insurance

Vision and dental coverage

15 days PTO

12 holidays + floating holiday

Parental leave up to 14 weeks

Wellness subsidy

Work from home reimbursement

401(k) plan

Employee stock purchase plan

Job summary

Hatch is seeking a Senior Partner Marketing Manager to lead its partner program, a high-leverage growth channel. You will own end‑to‑end partnerships, onboarding, and co-marketing initiatives, coordinating with marketing and enablement teams to drive pipeline and credibility.

You'll develop strategies for new partners and integrations, plan campaigns, and scale the program across industries, while maintaining strong partner relationships and ROI tracking.

Qualifications

• 4–7 years in partner marketing or related B2B SaaS marketing.
• Experience with co-marketing and partnerships.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Help land new partners: partner with product marketing and enablement to produce collateral BD uses to pitch and land new partners.
• New strategic partner and integration launches: onboard and announce new partners and product integrations across email, blog, website, and social.
• Co-marketing campaigns: plan and execute co-branded campaigns—webinars, ebooks, seasonal offers.
• Partner program management: own fulfillment for year-round programs and keep listings up to date.
• Partner enablement: scope collateral and keep partners informed as Hatch evolves.
• Partner events: collaborate with field marketing on events and VIP experiences.
• Repeatable playbooks & scaling: turn activations into playbooks to scale with more partners.
• Partner relationships: maintain ongoing relationships and generate campaign ideas.
• Tracking & optimization: measure ROI, track referrals, improve lead quality.

Skills

Partner marketing

Co-marketing

Relationship-building

Project management

Content marketing

B2B SaaS

Campaign planning

Job description

Hatch is seeking a Senior Partner Marketing Manager to lead its partner program, a high-leverage growth channel. You will own end‑to‑end partnerships, onboarding, and co-marketing initiatives, coordinating with marketing and enablement teams to drive pipeline and credibility.

You'll develop strategies for new partners and integrations, plan campaigns, and scale the program across industries, while maintaining strong partner relationships and ROI tracking.