Partner-Direct Media Planner: Growth & Campaigns

Publicis Groupe ANZ; Philadelphia (Philadelphia County); Hybrid; USD 54,000 - 72,000; Full time

Job summary

Publicis Health Media in the US seeks a Senior Associate, Partner Direct to support media planning and execution across campaigns, gaining hands-on experience in strategy, partner collaboration, and campaign management.

Reporting to the Partner Direct Supervisor, you will handle small to mid-size projects, develop relationships with media partners, and contribute to forecasting and investment tracking while learning industry tools.

Qualifications

• 18 months to 2+ years of media planning, buying, or related industry experience.
• Experience working with media planning tools (e.g., Prisma, MediaOcean, or similar platforms) is a plus.
• 1+ years of experience with MS Excel (ability to perform complex functions preferred).
• Preferred experience in planning Digital Endemic/Lifestyle, Video, Audio, Print, OOH, HCP, or Payer campaigns.
• Strong organizational skills and attention to detail in media execution.

Responsibilities

• Assist in media planning preparation, including consideration set development and RFP issuance/management
• Support end-to-end campaign launch management, ensuring timely execution
• Track and ensure adherence to brand safety and verification standards
• Manage creative spec coordination with internal teams and external partners
• Contribute to media placement taxonomy configuration
• Assist in partner-level forecasting and investment tracking
• Begin developing relationships with key media partners, enhancing negotiation and collaboration skills

Skills

Media planning

MS Excel

Organizational skills

Negotiation

Tools

Prisma

MediaOcean

Job description

Publicis Health Media in the US seeks a Senior Associate, Partner Direct to support media planning and execution across campaigns, gaining hands-on experience in strategy, partner collaboration, and campaign management.

Reporting to the Partner Direct Supervisor, you will handle small to mid-size projects, develop relationships with media partners, and contribute to forecasting and investment tracking while learning industry tools.