Part-Time Marketing Analytics & Salesforce Specialist

Health care connectors

Greenwich (CT)

On-site

USD 41,000 - 55,000

Part time

14 days+

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Job summary

Health Care Connectors is seeking a Part-Time Marketing Operations Specialist to monitor and analyze marketing, referral, and sales performance using Salesforce and other data sources. You will transform raw data into insights for leadership and the Business Development team, while supporting Salesforce data integrity, reporting, dashboards, and process improvements.

The ideal candidate is analytical, detail-oriented, proficient with Salesforce reporting, and comfortable handling large data sets

Qualifications

Bachelor’s degree in Marketing, Business Administration, Data Analytics, Healthcare Administration, Finance, or a related field preferred.
2-4 years of experience in Marketing Operations, Sales Operations, Business Analytics, Revenue Operations, Data Analytics, or a related role preferred.
Hands-on Salesforce experience required.
Experience developing and maintaining Salesforce reports and dashboards.
Strong Microsoft Excel skills, including experience organizing, analyzing, and presenting data.

Responsibilities

Monitor and analyze marketing, business development, referral, and sales performance data.
Maintain and monitor Salesforce data to ensure information is accurate, complete, consistent, and current.
Develop and maintain Salesforce reports and dashboards for leadership and business development teams.
Track referral volume, referral sources, admissions, conversion rates, sales activity, account performance, and territory performance.
Analyze referral trends to identify increases, decreases, patterns, and potential opportunities for growth.
Evaluate referral-source performance to determine which accounts are generating referrals and admissions.
Compare business development activity, including account visits and outreach efforts, against actual referral and admission results.
Identify referral sources receiving significant outreach with limited return and provide data-driven recommendations for follow-up or strategy adjustments.
Identify high-performing, declining, inactive, and emerging referral sources.
Monitor lead and referral progression through the sales and admission pipeline.
Analyze referral-to-admission conversion rates and identify potential barriers or areas of opportunity.
Develop weekly, monthly, and quarterly reports summarizing marketing and business development performance.
Create dashboards and visual reports that allow leadership to quickly understand key performance indicators and trends.
Assist leadership with territory analysis, pipeline reporting, forecasting, and business development planning.
Monitor established marketing and business development KPIs and identify significant changes in performance.
Analyze marketing campaign and community outreach performance when applicable.
Support market and territory analysis to identify prospective referral sources and opportunities for expansion.
Conduct routine Salesforce audits to identify duplicate, incomplete, inaccurate, or outdated information.
Maintain CRM standards and assist with establishing consistent processes for data entry and activity tracking.
Identify opportunities to improve Salesforce workflows, reporting processes, and overall CRM utilization.
Partner with Business Development and Intake teams to ensure referral and admission data is captured accurately.
Provide actionable insights and recommendations based on marketing and business development data.
Assist with special marketing analytics, business development, and organizational growth projects as needed.
Perform other duties as assigned