Part-Time Digital Marketing & Brand Coordinator (Hybrid)

MID AMERICA MOTORWORKS INC; Effingham (IL); Hybrid; USD 25,000 - 39,000; Part time

Benefits offered by this job

401(k)

Employee discounts

Paid time off

Flexible schedule

Job summary

Mid America Motorworks is seeking a part-time Social Media & Brand Coordinator to grow our digital presence for Corvette and VW enthusiasts. You'll manage content across platforms, coordinate campaigns, and support club events while maintaining brand consistency.

Hybrid role with two in-office days and one half-day remote. Experience with Klaviyo, Adobe/Canva, and video editing is preferred; automotive interest a plus.

Qualifications

• Experience managing brand social accounts with portfolio/examples.
• Klaviyo experience strongly preferred—flow building, segmentation, campaign analysis.
• Shopify experience is a strong plus for product/inventory sync with email and social.
• Ability to shoot/edit video on phone or camera; CapCut/Premiere Rush okay.
• Working knowledge of Adobe (Photoshop/Illustrator) or Canva.
• Familiarity with GA and Meta Business Suite.
• Influencer outreach/partnership coordination a plus.
• Strong writing and copywriting skills.
• Comfortable with outreach to clubs/events and de-escalation when needed.
• Automotive interest, Corvette or VW culture a plus.

Responsibilities

• Social Media Management — Plan, curate, monitor content across Facebook, Instagram, X, YouTube; engage followers; shoot/edit video; coordinate weekly posts.
• Content Calendar Ownership — Build/maintain seasonal calendar aligned with promotions, product launches, inventory timing, and show season.
• Email & SMS Marketing (Klaviyo) — Own/co-own campaigns, flows, segmentation, A/B testing; coordinate calendar with social calendar; track performance.
• Brand & Influencer Collaboration — Identify/build relationships with automotive influencers; coordinate collaborations and measure ROI.
• Club & Event Outreach — Proactively reach out to enthusiast clubs; be primary contact for clubs and events.
• Event Promotion & Communication — Post event details across channels; communicate ahead of time internally and externally.
• Third-Party Website Oversight — Monitor and post content for partner sites to maximize visibility.
• Design & Brand Compliance — Use Adobe Creative Suite or Canva to produce on-brand graphics; enforce brand guidelines.
• Customer Engagement & Issue Response — Monitor and respond; de-escalate; escalate to manager when needed.
• Analytics & Reporting — Track performance in GA, Meta, Klaviyo; provide regular insights and recommendations.
• Digital Banner Management — Update digital banners aligned with seasonal promotions.
• Print & Traditional Media — Design/maintain print ads; pitch editorials to enthusiast magazines.

Skills

Social media management

Content calendar

Klaviyo marketing

Influencer outreach

Event outreach

Video editing

Adobe/Canva

Google Analytics

Meta Business Suite

Brand copywriting

Tools

Shopify

CapCut

Premiere Rush

Adobe Photoshop

Illustrator

Canva

Google Analytics

Job description

Mid America Motorworks is seeking a part-time Social Media & Brand Coordinator to grow our digital presence for Corvette and VW enthusiasts. You'll manage content across platforms, coordinate campaigns, and support club events while maintaining brand consistency.

Hybrid role with two in-office days and one half-day remote. Experience with Klaviyo, Adobe/Canva, and video editing is preferred; automotive interest a plus.