Digital Marketing & Brand Coordinator

MID AMERICA MOTORWORKS INC; Effingham (IL); Hybrid; USD 25,000 - 39,000; Part time

Benefits offered by this job

401(k)

Employee discounts

Paid time off

Flexible schedule

Job summary

Mid America Motorworks is seeking a part-time Social Media & Brand Coordinator to grow our digital presence for Corvette and VW enthusiasts. You'll manage content across platforms, coordinate campaigns, and support club events while maintaining brand consistency.

Hybrid role with two in-office days and one half-day remote. Experience with Klaviyo, Adobe/Canva, and video editing is preferred; automotive interest a plus.

Qualifications

• Experience managing brand social accounts with portfolio/examples.
• Klaviyo experience strongly preferred—flow building, segmentation, campaign analysis.
• Shopify experience is a strong plus for product/inventory sync with email and social.
• Ability to shoot/edit video on phone or camera; CapCut/Premiere Rush okay.
• Working knowledge of Adobe (Photoshop/Illustrator) or Canva.
• Familiarity with GA and Meta Business Suite.
• Influencer outreach/partnership coordination a plus.
• Strong writing and copywriting skills.
• Comfortable with outreach to clubs/events and de-escalation when needed.
• Automotive interest, Corvette or VW culture a plus.

Responsibilities

• Social Media Management — Plan, curate, monitor content across Facebook, Instagram, X, YouTube; engage followers; shoot/edit video; coordinate weekly posts.
• Content Calendar Ownership — Build/maintain seasonal calendar aligned with promotions, product launches, inventory timing, and show season.
• Email & SMS Marketing (Klaviyo) — Own/co-own campaigns, flows, segmentation, A/B testing; coordinate calendar with social calendar; track performance.
• Brand & Influencer Collaboration — Identify/build relationships with automotive influencers; coordinate collaborations and measure ROI.
• Club & Event Outreach — Proactively reach out to enthusiast clubs; be primary contact for clubs and events.
• Event Promotion & Communication — Post event details across channels; communicate ahead of time internally and externally.
• Third-Party Website Oversight — Monitor and post content for partner sites to maximize visibility.
• Design & Brand Compliance — Use Adobe Creative Suite or Canva to produce on-brand graphics; enforce brand guidelines.
• Customer Engagement & Issue Response — Monitor and respond; de-escalate; escalate to manager when needed.
• Analytics & Reporting — Track performance in GA, Meta, Klaviyo; provide regular insights and recommendations.
• Digital Banner Management — Update digital banners aligned with seasonal promotions.
• Print & Traditional Media — Design/maintain print ads; pitch editorials to enthusiast magazines.

Skills

Social media management

Content calendar

Klaviyo marketing

Influencer outreach

Event outreach

Video editing

Adobe/Canva

Google Analytics

Meta Business Suite

Brand copywriting

Tools

Shopify

CapCut

Premiere Rush

Adobe Photoshop

Illustrator

Canva

Google Analytics

Job description

Benefits:

• 401(k)
• Employee discounts
• Paid time off
• Flexible schedule

Part-Time Social Media & Brand Coordinator

Mid America Motorworks

About the Role

Mid America Motorworks, a family-owned specialty automotive parts business serving Corvette and classic VW enthusiasts since 1974, is looking for a part-time Social Media & Brand Coordinator to grow our digital presence, drive email/SMS marketing performance, maintain brand consistency, and support our enthusiast community.

Schedule: Part-time, hybrid — two days in-office, one half-day remote (weekend/evening flexibility needed for club events and shows).

Responsibilities

• Social Media Management — Plan, curate, and monitor content across Facebook, Instagram, X, and YouTube. Engage with followers/customers, shoot and edit original video content, and coordinate a weekly posting schedule.
• Content Calendar Ownership — Build and maintain a seasonal content calendar, aligning posts with promotions, product launches, inventory timing, and the natural seasonality of the Corvette and VW markets (e.g. show season, holiday sales, winter storage/prep content).
• Email & SMS Marketing (Klaviyo) — Own or co-own Klaviyo campaign creation, flow building (welcome series, abandoned cart, post-purchase, win-back), list segmentation, and A/B testing. Coordinate the email/SMS calendar alongside the social calendar so messaging is unified across channels. Track open/click/conversion performance and iterate based on results — this is a growth priority for the business.
• Brand & Influencer Collaboration — Identify and build relationships with relevant automotive influencers/content creators (Corvette and VW space); coordinate collaborations, gifting, or paid partnerships that align with brand guidelines; track performance/ROI of influencer content.
• Club & Event Outreach — Proactively reach out to enthusiast clubs and event organizers to coordinate MAM attendance at shows and gatherings; serve as the primary point of contact and relationship-builder with clubs.
• Event Promotion & Communication — Get event/attendance information posted across social channels and communicated internally and externally ahead of time.
• Third-Party Website Oversight — Monitor, post, and source content for third-party/partner websites to maximize brand visibility and reach.
• Design & Brand Compliance — Use Adobe Creative Suite or Canva to produce on-brand graphics; apply and help enforce our brand book (visuals, tone, logo usage) across internal and external communications, including in influencer partnerships.
• Customer Engagement & Issue Response — Monitor and respond to comments/messages; follow a defined protocol for handling public complaints or negative feedback, escalating to a manager when needed since this role often operates without direct oversight in the moment.
• Analytics & Reporting — Track performance via Google Analytics, Meta Business Suite, and Klaviyo dashboards; interpret data and recommend content/strategy adjustments on a regular reporting cadence.
• Digital Banner Management — Maintain and update digital banners on internal and external sites, aligned with seasonal promotions and product specials.
• Print & Traditional Media — Design and maintain print magazine ads; assist in writing and pitching editorial pieces to enthusiast magazines and other traditional media outlets, ensuring consistency with brand voice and visual identity.

Qualifications

• Experience managing brand social accounts (portfolio/examples requested)
• Klaviyo experience strongly preferred — flow building, segmentation, campaign performance analysis; this channel is a key growth focus
• Shopify experience a strong plus (understanding product/inventory sync with email and social)
• Ability to shoot and edit video (phone or camera acceptable; editing in CapCut, Premiere Rush, or similar)
• Working knowledge of Adobe (Photoshop/Illustrator) or Canva
• Familiarity with Google Analytics and Meta Business Suite
• Experience with influencer outreach, negotiation, or partnership coordination a plus
• Strong written communication skills; copywriting experience a plus
• Comfortable with outreach/relationship-building (phone, email) to clubs, event organizers, and content creators
• Sound judgment for customer-facing situations, including de-escalation and knowing when to loop in a manager
• Understanding of seasonal sales cycles a plus
• Automotive interest a plus, especially Corvette or air-cooled VW culture
• Reliable transportation for occasional local event attendance

Flexible work from home options available.