Part-Time Digital Marketing & Brand Coordinator (Hybrid)

MID AMERICA MOTORWORKS INC; Effingham (IL); Hybrid; USD 25,000 - 39,000; Part time

Benefits offered by this job

401(k)

Employee discounts

Paid time off

Flexible schedule

Job summary

Mid America Motorworks, a family-owned specialty automotive parts business serving Corvette and classic VW enthusiasts since 1974, seeks a part-time Social Media & Brand Coordinator to grow our digital presence, drive email/SMS marketing performance, maintain brand consistency, and support our enthusiast community.

Schedule: Part-time, hybrid — two days in-office, one half-day remote (weekend/evening flexibility needed for club events and shows).

Qualifications

• Experience managing brand social accounts (portfolio/examples requested).
• Klaviyo experience strongly preferred — flow building, segmentation, campaign performance analysis.
• Shopify experience a strong plus (inventory sync with email and social).
• Ability to shoot and edit video (phone or camera; editing in CapCut, Premiere Rush, or similar).
• Working knowledge of Adobe Photoshop/Illustrator or Canva.
• Familiarity with Google Analytics and Meta Business Suite.
• Experience with influencer outreach, negotiation, or partnership coordination a plus.
• Strong written communication skills; copywriting experience a plus.
• Comfortable with outreach/relationship-building to clubs, event organizers, and content creators.
• Understanding of seasonal sales cycles a plus.
• Automotive interest a plus; Corvette or air-cooled VW culture.
• Reliable transportation for occasional local event attendance.

Responsibilities

• Social Media Management across Facebook, Instagram, X and YouTube; engage followers and post weekly.
• Develop and manage seasonal content calendar aligned with promotions and events.
• Own Klaviyo campaigns; segment lists, build flows, and analyze performance.
• Build influencer partnerships and coordinate collaborations.
• Coordinate club and event outreach for show attendance.
• Promote events and manage internal/external communications.
• Monitor third-party sites; maintain brand visibility.
• Create on-brand graphics with Adobe Canva.
• Respond to comments; handle issues with escalation when needed.
• Analyze metrics via Google Analytics and Meta Business Suite; report insights.
• Update digital banners; support print ads and editorials.

Skills

Social media management

Content calendar planning

Video editing

Copywriting

Influencer outreach

Customer engagement

Tools

Klaviyo

Shopify

Adobe Creative Suite

Canva

Google Analytics

Meta Business Suite

CapCut / Premiere Rush

Job description

Mid America Motorworks, a family-owned specialty automotive parts business serving Corvette and classic VW enthusiasts since 1974, seeks a part-time Social Media & Brand Coordinator to grow our digital presence, drive email/SMS marketing performance, maintain brand consistency, and support our enthusiast community.

Schedule: Part-time, hybrid — two days in-office, one half-day remote (weekend/evening flexibility needed for club events and shows).