Coordinador de Marketing Digital y Marca

MID AMERICA MOTORWORKS INC; Effingham (IL); Hybrid; USD 25,000 - 39,000; Part time

Benefits offered by this job

401(k)

Employee discounts

Paid time off

Flexible schedule

Job summary

Mid America Motorworks, a family-owned specialty automotive parts business serving Corvette and classic VW enthusiasts since 1974, seeks a part-time Social Media & Brand Coordinator to grow our digital presence, drive email/SMS marketing performance, maintain brand consistency, and support our enthusiast community.

Schedule: Part-time, hybrid — two days in-office, one half-day remote (weekend/evening flexibility needed for club events and shows).

Qualifications

• Experience managing brand social accounts (portfolio/examples requested).
• Klaviyo experience strongly preferred — flow building, segmentation, campaign performance analysis.
• Shopify experience a strong plus (inventory sync with email and social).
• Ability to shoot and edit video (phone or camera; editing in CapCut, Premiere Rush, or similar).
• Working knowledge of Adobe Photoshop/Illustrator or Canva.
• Familiarity with Google Analytics and Meta Business Suite.
• Experience with influencer outreach, negotiation, or partnership coordination a plus.
• Strong written communication skills; copywriting experience a plus.
• Comfortable with outreach/relationship-building to clubs, event organizers, and content creators.
• Understanding of seasonal sales cycles a plus.
• Automotive interest a plus; Corvette or air-cooled VW culture.
• Reliable transportation for occasional local event attendance.

Responsibilities

• Social Media Management across Facebook, Instagram, X and YouTube; engage followers and post weekly.
• Develop and manage seasonal content calendar aligned with promotions and events.
• Own Klaviyo campaigns; segment lists, build flows, and analyze performance.
• Build influencer partnerships and coordinate collaborations.
• Coordinate club and event outreach for show attendance.
• Promote events and manage internal/external communications.
• Monitor third-party sites; maintain brand visibility.
• Create on-brand graphics with Adobe Canva.
• Respond to comments; handle issues with escalation when needed.
• Analyze metrics via Google Analytics and Meta Business Suite; report insights.
• Update digital banners; support print ads and editorials.

Skills

Social media management

Content calendar planning

Video editing

Copywriting

Influencer outreach

Customer engagement

Tools

Klaviyo

Shopify

Adobe Creative Suite

Canva

Google Analytics

Meta Business Suite

CapCut / Premiere Rush

Job description

Benefits:

• 401(k)
• Employee discounts
• Paid time off
• Flexible schedule

Part-Time Social Media & Brand Coordinator

Mid America Motorworks

About the Role

Mid America Motorworks, a family-owned specialty automotive parts business serving Corvette and classic VW enthusiasts since 1974, is looking for a part-time Social Media & Brand Coordinator to grow our digital presence, drive email/SMS marketing performance, maintain brand consistency, and support our enthusiast community.

Schedule: Part-time, hybrid — two days in-office, one half-day remote (weekend/evening flexibility needed for club events and shows).

Responsibilities

• Social Media Management — Plan, curate, and monitor content across Facebook, Instagram, X, and YouTube. Engage with followers/customers, shoot and edit original video content, and coordinate a weekly posting schedule.
• Content Calendar Ownership — Build and maintain a seasonal content calendar, aligning posts with promotions, product launches, inventory timing, and the natural seasonality of the Corvette and VW markets (e.g. show season, holiday sales, winter storage/prep content).
• Email & SMS Marketing (Klaviyo) — Own or co-own Klaviyo campaign creation, flow building (welcome series, abandoned cart, post-purchase, win-back), list segmentation, and A/B testing. Coordinate the email/SMS calendar alongside the social calendar so messaging is unified across channels. Track open/click/conversion performance and iterate based on results — this is a growth priority for the business.
• Brand & Influencer Collaboration — Identify and build relationships with relevant automotive influencers/content creators (Corvette and VW space); coordinate collaborations, gifting, or paid partnerships that align with brand guidelines; track performance/ROI of influencer content.
• Club & Event Outreach — Proactively reach out to enthusiast clubs and event organizers to coordinate MAM attendance at shows and gatherings; serve as the primary point of contact and relationship-builder with clubs.
• Event Promotion & Communication — Get event/attendance information posted across social channels and communicated internally and externally ahead of time.
• Third-Party Website Oversight — Monitor, post, and source content for third-party/partner websites to maximize brand visibility and reach.
• Design & Brand Compliance — Use Adobe Creative Suite or Canva to produce on-brand graphics; apply and help enforce our brand book (visuals, tone, logo usage) across internal and external communications, including in influencer partnerships.
• Customer Engagement & Issue Response — Monitor and respond to comments/messages; follow a defined protocol for handling public complaints or negative feedback, escalating to a manager when needed since this role often operates without direct oversight in the moment.
• Analytics & Reporting — Track performance via Google Analytics, Meta Business Suite, and Klaviyo dashboards; interpret data and recommend content/strategy adjustments on a regular reporting cadence.
• Digital Banner Management — Maintain and update digital banners on internal and external sites, aligned with seasonal promotions and product specials.
• Print & Traditional Media — Design and maintain print magazine ads; assist in writing and pitching editorial pieces to enthusiast magazines and other traditional media outlets, ensuring consistency with brand voice and visual identity.

Qualifications

• Experience managing brand social accounts (portfolio/examples requested)
• Klaviyo experience strongly preferred — flow building, segmentation, campaign performance analysis; this channel is a key growth focus
• Shopify experience a strong plus (understanding product/inventory sync with email and social)
• Ability to shoot and edit video (phone or camera acceptable; editing in CapCut, Premiere Rush, or similar)
• Working knowledge of Adobe (Photoshop/Illustrator) or Canva
• Familiarity with Google Analytics and Meta Business Suite
• Experience with influencer outreach, negotiation, or partnership coordination a plus
• Strong written communication skills; copywriting experience a plus
• Comfortable with outreach/relationship-building (phone, email) to clubs, event organizers, and content creators
• Sound judgment for customer-facing situations, including de-escalation and knowing when to loop in a manager
• Understanding of seasonal sales cycles a plus
• Automotive interest a plus, especially Corvette or air-cooled VW culture
• Reliable transportation for occasional local event attendance

Flexible work from home options available.