Parks & Recreation Marketing Strategist

ADP, Inc.; Hurst (TX); On-site; USD 38,000 - 46,000; Full time

Job summary

City of Hurst is seeking a Marketing Specialist to support the Parks and Recreation programs. The role covers managing the parks' digital presence, creating promotional content, and coordinating communications for events and classes.

You will collaborate with the Marketing and Communication Division to maintain brand consistency, grow followers, and contribute to the Strategic Communication Plan. Some overtime and weekend coverage may be required.

Qualifications

• Associate degree in marketing, graphic design, or related field with at least 6 months experience.
• Bachelor’s degree in marketing, communication, or graphic design preferred.
• Local government experience preferred.
• Regular and punctual attendance, reliable transportation, and flexibility to work overtime.
• Must pass a pre-employment drug screen and have a valid Texas driver’s license.

Responsibilities

• Ensure brand consistency across marketing and communications channels.
• Collaborate with City staff on digital strategy and website updates.
• Create and execute plans to grow followers on social media.
• Develop marketing plans to increase participation in recreation programs.
• Coordinate production of the Live & Play Activity Guide and assist with publications.
• Provide graphic design and photography support for events and campaigns.
• Prepare and present reports; distribute monthly e-newsletters.

Skills

Social media marketing

Graphic design

Photography

Content creation

Microsoft Office 365

Adobe Creative Suite

Education

Associate degree in marketing/graphic design or related field

Bachelor’s degree in marketing/communication/graphic design (preferred)

Tools

Adobe Creative Suite

Content management systems

Job description

City of Hurst is seeking a Marketing Specialist to support the Parks and Recreation programs. The role covers managing the parks' digital presence, creating promotional content, and coordinating communications for events and classes.

You will collaborate with the Marketing and Communication Division to maintain brand consistency, grow followers, and contribute to the Strategic Communication Plan. Some overtime and weekend coverage may be required.