Paid Social Strategist: Strategy, Optimization & Mentorship

GoodApple; New York (NY); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Bonus opportunities

Benefits

Job summary

GoodApple in New York, NY, is seeking a Social Strategist to lead end-to-end paid social campaigns across platforms. You will bridge execution and client strategy, translating data into actionable business insights and mentoring junior staff.

The role requires 1–2 years of paid social experience, a Bachelor’s degree, and a certification in Meta Media Buying. This in-person position is based in our NYC office four days per week with compensation in the $70,000–$80,000 range.

Qualifications

• 1-2 years experience with paid social campaign management, agency or brand setting preferred
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required

Responsibilities

• Lead the research, strategy, planning, and presentation of social media campaigns to internal and client teams.
• Partner with Account Management and Media teams to align social strategy with client needs and insights.
• Assess partner offerings and new technologies to determine their suitability for client goals.
• Develop and execute detailed creative and audience testing plans while reporting results back to clients.
• Maintain mastery of Meta offerings and a solid grasp of secondary platforms including TikTok, LinkedIn, and Reddit.
• Execute best practices in campaign setup, trafficking, and targeting while utilizing QA checklists and constant optimization to ensure accuracy, brand safety, and performance.
• Draft professional POVs and insights regarding current events and their strategic implications for client accounts.

Skills

Meta Media Buying certified

Mentor Associate Social Strategists

Client-facing communication

Detail oriented

Advanced Excel skills

Campaign management

Analytical thinking

Education

Bachelor’s degree in Marketing/Advertising/Communications

1–2 years paid social campaign experience

Job description

GoodApple in New York, NY, is seeking a Social Strategist to lead end-to-end paid social campaigns across platforms. You will bridge execution and client strategy, translating data into actionable business insights and mentoring junior staff.

The role requires 1–2 years of paid social experience, a Bachelor’s degree, and a certification in Meta Media Buying. This in-person position is based in our NYC office four days per week with compensation in the $70,000–$80,000 range.