Paid Social Strategist

Wiraa; Connecticut; On-site; USD 55,000 - 70,000; Full time

Job summary

An innovative digital marketing agency is seeking a Paid Social Specialist to enhance their Media team. This role offers the opportunity to manage and optimize paid social advertising campaigns across platforms like Facebook and Instagram, driving client success through strategic insights and data-driven decisions. You'll collaborate with creative teams and account managers in a dynamic environment that fosters growth and creativity. If you're passionate about digital marketing and eager to make an impact, this position is perfect for you.

Benefits

Medical insurance

Vision insurance

401(k)

Opportunities for personal and professional growth

Collaborative work environment

Qualifications

• 1-3 years of advertising experience across major social platforms.
• Strong proficiency in Facebook Ads Manager, with e-Commerce experience preferred.
• Exceptional analytical skills, including proficiency in Excel.

Responsibilities

• Manage full-funnel paid social campaigns focusing on strategy and optimization.
• Collaborate with account management teams on strategic planning and budgeting.
• Measure the effectiveness of campaigns using quantitative and qualitative metrics.

Skills

Facebook Ads Manager

Digital Marketing

Performance Marketing

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Data Studio

Google Tag Manager

Job description

2 days ago Be among the first 25 applicants

About The Company

ZGM is a dynamic, fast-growing agency specializing in digital marketing, and we are on a mission to provide exceptional results for our clients. With a team of 50+ employees, we are looking to expand our Media team to continue driving success across various digital channels. At ZGM, we prioritize collaboration, innovation, and continuous learning, offering a stimulating work environment that promotes growth for both our team and our clients.

About The Company

ZGM is a dynamic, fast-growing agency specializing in digital marketing, and we are on a mission to provide exceptional results for our clients. With a team of 50+ employees, we are looking to expand our Media team to continue driving success across various digital channels. At ZGM, we prioritize collaboration, innovation, and continuous learning, offering a stimulating work environment that promotes growth for both our team and our clients.

About The Role

ZGM is seeking a Paid Social Specialist to join our Media team. This role will focus on planning, executing, and optimizing paid social advertising campaigns, particularly on Facebook, Instagram, and Pinterest. As a Paid Social Specialist, you will play a key role in managing full-funnel campaigns, working with clients to achieve acquisition and retention goals, and developing strategic recommendations to optimize performance. You will be expected to handle day-to-day tasks, reporting, and maintaining strong client relationships, while collaborating with internal teams to ensure the success of our campaigns.

Responsibilities

• Manage full-funnel paid social campaigns, focusing on strategy, testing, and optimization to achieve growth in both e-Commerce and Lead Generation.
• Collaborate with account management teams on strategic planning, budgeting, and efficiency targets.
• Oversee and report on campaign performance on a daily, weekly, and monthly basis.
• Work with creative teams to implement best practices across paid social channels.
• Assist in identifying, evaluating, and testing new social media channels to diversify campaign strategies.
• Stay informed on industry trends and apply insights to campaigns.
• Develop, execute, and manage social media campaigns including strategy, audience targeting, ad setup, and content calendar management.
• Identify audience targets and set objectives for campaigns to meet clients' goals within budgets.
• Measure the effectiveness of campaigns using both quantitative and qualitative metrics.
• Serve as the subject matter expert on various paid social platforms including Facebook/Instagram, LinkedIn, Pinterest, Snapchat, and TikTok.
• Provide strategic insights on industry trends, best practices, and new opportunities in paid social marketing.
• Collaborate with the Paid Media and Strategy teams to develop innovative social media campaigns.
• Manage tracking and attribution via tools like Google Datastudio, Google Analytics, Facebook Events Manager, and Google Tag Manager.
  
  

Qualifications

• 1-3 years of advertising experience across major social platforms.
• Strong proficiency in Facebook Ads Manager, with e-Commerce experience preferred.
• Experience with additional platforms like LinkedIn, Pinterest, Snapchat, TikTok, and Reddit is a plus.
• Solid understanding of digital marketing, performance marketing, and paid social advertising.
• Excellent communication skills with the ability to build relationships both internally and with clients.
• Exceptional analytical skills, including proficiency in Excel and Google Analytics.
• Ability to work in a fast-paced, entrepreneurial environment with a lean team.
• Passion for e-Commerce, with a bonus for copywriting experience (not mandatory).
• Comfortable and confident interacting with clients.
• Bachelor's degree in Marketing or related field.
  
  

Benefits

• A collaborative and supportive work environment.
• Opportunities for personal and professional growth.
• Competitive salary and benefits package (details provided upon request).
  
  

Equal Opportunity

Zero Gravity Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, pregnancy, veteran status, or any other characteristic protected by applicable law.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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