Paid Social Specialist

GrowthAssistant; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

GrowthAssistant is seeking a Paid Social Specialist to optimize Meta Ads campaigns, focusing on strategy and performance analysis. This role requires expertise in audience segmentation and budgeting, offering a work-from-home flexibility and ample opportunities for professional growth with benefits.

Benefits

Work-from-home setup

Paid holidays

Health insurance

PTO

Training opportunities

Qualifications

• 3+ years of Meta Ads campaign management experience, particularly for DTC brands.
• Proficiency with attribution tools and strong understanding of ad metrics.
• Experience working U.S. EST hours and effective communication with clients.

Responsibilities

• Manage and optimize Meta ad campaigns through A/B testing.
• Adjust budgets based on data trends and performance analysis.
• Create performance reports and communicate insights to clients.

Skills

Audience segmentation

Budget management

Data analysis

Campaign optimization

Reporting skills

Communication

Tools

Northbeam

Excel

Google Sheets

Job description

GrowthAssistant is currently looking for a Paid Social Specialistto join our team. In this role, you will manage and optimize Meta Ads campaigns, focusing on strategy, targeting, and performance analysis. This role requires expertise in audience segmentation, budget management, and advanced tracking methodologies to deliver impactful results.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:
Work-from-home setup
Paid holidays
Health insurance
️ PTO
Training opportunities

The Schedule:

• 9:00 AM to 5:00 PM EST

Must-Have Qualifications

• 3+ years of hands-on Meta Ads campaign management, especially for DTC brands or budgets over $50K.
• Proficiency with Northbeam or other 3rd-party attribution tools.
• Strong data analysis skills with a deep understanding of ROAS, CTR, CPM, and campaign optimization.
• Advanced reporting skills in Excel or Google Sheets (pivot tables, charts, formulas).
• Proven experience working U.S. EST hours and communicating effectively with U.S.-based clients.

Core Tasks/Responsibilities

• Launch and A/B test Meta ad campaigns, managing them from setup through optimization.
• Optimize ad performance using data trends and adjust budget allocations regularly.
• Build detailed performance reports using Excel/Google Sheets and share insights.
• Test new ad creatives and copy while providing feedback to the creative team.
• Communicate regularly with clients and teams using Slack, email, and video calls.

The Compensation:

• ₱55,000 to ₱85,000/month