Paid Social Specialist

James Allen; New York (NY); On-site; USD 66,000 - 90,000; Full time

Job summary

A leading diamond bridal jewelry company seeks a Paid Social Specialist who thrives in a data-driven environment. This role involves managing paid social campaigns across platforms like Meta and TikTok, analyzing performance data, and optimizing outcomes. Competitive compensation and comprehensive benefits package offered.

Benefits

Paid time off

Medical, Dental, Vision and Prescription Insurance

401(k) Retirement Plan with company match

Flexible spending account

Health savings account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

Qualifications

• 3+ years managing paid social campaigns, preferably in an eCommerce setting.
• Fluent in social media performance metrics and campaign tracking tools.
• Strong organizational skills and ability to manage multiple campaigns.

Responsibilities

• Manage and optimize campaigns across Meta, TikTok, and Pinterest.
• Monitor campaign performance and maximize ROAS.
• Collaborate with creative teams to develop effective ad creatives.

Skills

GA4

Meta Ads Manager

Social KPIs

Excel

Creative Judgment

Job description

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers.

We are looking for a hands-on Paid Social Specialist who thrives in-platform and lives in the data. This person will be an expert operator across all major social platforms—Meta, TikTok, Pinterest, and others—and will be equally comfortable inside GA4, digging into campaign performance and attribution. This is not a strategy-only role—we need someone who can own execution from start to finish: launching campaigns, analyzing results, and optimizing every lever to drive impact.

Responsibilities:

• Be the hands-on expert managing and optimizing paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, and emerging platforms.

• Monitor and adjust campaign performance daily to maximize ROAS and meet or exceed KPIs.

• Regularly dive into GA4 and ad platforms to track campaign effectiveness, ensure accurate attribution, and surface insights.

• Collaborate with creative and content teams to develop, brief, and refine ad creatives that resonate with target audiences.

• Perform A/B testing on creatives, copy, targeting, and landing pages to identify high-performing combinations.

• Develop and refine audience strategies based on behavioral data, funnel stage, and customer personas.

• Stay ahead of platform changes and emerging social trends, using them to inform campaign strategy.

• Provide clear, actionable reporting and insights to marketing leadership on performance, trends, and opportunities.

• 3+ years of hands-on experience managing paid social campaigns in-house or at an agency, ideally within an eCommerce or DTC brand.

• Deep platform knowledge of Meta Ads Manager, TikTok Ads, and ideally Pinterest or Snapchat.

• Fluent in social KPIs and performance metrics, with experience using GA4 for campaign tracking and optimization.

• Comfortable using Excel/Google Sheets, Looker Studio, or similar tools to analyze and visualize data.

• Able to pivot quickly in a data-driven, fast-paced environment.

• Highly organized with strong attention to detail and ability to manage multiple campaigns at once.

• Strong creative judgment and a test-and-learn mindset for improving ad performance.

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Annual base pay: $66,000 - $90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2Net will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1