Paid Social Director

PMG; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

PMG is seeking a Paid Social Director to lead innovative social strategies and advise senior clients. The role includes managing social campaigns for major brands and fostering a collaborative team environment. With over 10 years in paid social, strong leadership, and a customer-centric approach, you'll shape impactful marketing solutions.

Benefits

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare Coverage

Pet Insurance

Commuter Benefits

Annual Bonus

Volunteering Opportunities

Qualifications

• 10+ years of experience in paid social strategy or related field.
• 4+ years of leadership experience.
• Advanced expertise in Paid Social, Marketing Metrics, and Planning.

Responsibilities

• Own and lead paid social strategy across platforms.
• Act as trusted advisor to senior stakeholders.
• Guide and mentor the team for growth and success.

Skills

Content Marketing

Analytical Skills

Collaboration

Problem Solving

Education

Bachelor’s Degree

Tools

Google Analytics

Microsoft Excel

Job description

Join to apply for the Paid Social Director role at PMG

Join to apply for the Paid Social Director role at PMG

We are PMG

Named

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, the Social team is a driving force behind innovative paid media strategies that connect clients with their audiences in meaningful ways. We’re a group of creative strategists, data enthusiasts, and media experts who thrive on collaboration and excellence. Together, we work across PMG’s media, strategy, creative, and technology teams to deliver full-funnel marketing solutions that not only meet expectations but exceed them.

As a Paid Social Director, you’ll lead groundbreaking strategies for a client at the forefront of social innovation. You’ll be part of a team that values curiosity, continuous learning, and teamwork. This is an opportunity to shape impactful campaigns, build deep partnerships with platform representatives, and guide your team to success. We pride ourselves on fostering a culture where everyone can grow, innovate, and make a lasting impact on the brands we support.

What You Will Do

• Own and lead paid social strategy across core and emerging platforms, driving innovation, testing frameworks, and measurement plans that yield best-in-class performance for your client.
• Serve as the strategic lead for client relationships, acting as a trusted advisor to senior-level stakeholders and ensuring alignment with their goals and vision.
• Shape full-year partnerships with platform representatives, identifying opportunities for collaboration, testing, and learning that deliver measurable value.
• Collaborate across teams, including social, creative, strategy, and technology, to optimize campaign performance daily, weekly, and monthly.
• Master PMG’s proprietary technology, Alli, using it to deliver tailored data analyses and insights while contributing to its evolution to better serve client needs.
• Guide and mentor your team, nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts.
• Evaluate resource needs and staffing plans, ensuring the team is equipped to meet client demands while maximizing efficiency and impact.
• Bring energy and focus to every project, ensuring campaigns are delivered on time, within budget, and aligned with strategic objectives.
  
  

What You Will Bring

• 10+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• 4+ years of leadership experience, with a proven ability to train, mentor, and coach team members on both technical and interpersonal skills.
• Advanced expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to design and execute high-impact strategies.
• Strong proficiency in Content Marketing to align messaging and creative strategies with platform best practices and client goals.
• Expertise in managing campaigns across social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn, maximizing client performance and engagement.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze data, develop insights, and refine strategies.
• Strong analytical and problem-solving skills, paired with a proactive approach to uncovering opportunities and optimizing performance.
• Excellent collaboration and communication skills, ensuring alignment with clients, internal teams, and platform representatives.
• Proven ability to inspire and guide teams, fostering a culture of innovation, collaboration, and professional growth.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.
  
  

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
  
  

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Advertising Services

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