Paid Social Media Specialist

Connection; Merrimack (NH); On-site; USD 77,000 - 98,000; Full time

Job summary

Connection, based in Merrimack, NH, is seeking a data-driven Paid Social Media Specialist to own strategy across LinkedIn, Meta, and Reddit. You will manage budgets, targets, testing, and creative iteration to grow pipeline and improve ROAS.

You will partner with Marketing, Ecommerce, Events, Partner Marketing, and Product Management to deliver platform-optimized advertising and share insights with the organic social team. Some travel for events may occur.

Qualifications

• A Bachelor's degree or equivalent in marketing, communications, social media, or related field.
• At least five years of relevant work experience.
• Hands-on experience managing B2B paid social campaigns.
• Proven success optimizing campaigns to improve pipeline and ROAS.
• Strong analytics, attribution, pixels, UTMs, and CRM integration.
• Excellent written communication, organization, collaboration, and project-management skills.
• Experience with Sprout Social or Hootsuite.
• Occasional travel up to six trips annually.

Responsibilities

• Build and manage B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager
• Monitor performance daily and optimize audiences, creative, copy, budgets, and campaign structure
• Develop A/B tests and apply insights to improve future campaigns
• Analyze CPL, ROAS, pipeline influence, and performance against historical, cross-channel, and industry benchmarks
• Partner with Creative to develop engaging, platform-optimized advertising
• Collaborate with Marketing, Ecommerce, Events, Partner Marketing, and Product Management
• Share paid-media insights with the organic social team and help amplify top-performing content
• Support live social coverage at company-sponsored events
• Stay current on platform capabilities, benchmarks, and best practices

Skills

Campaign analytics

Audience targeting

Performance optimization

Cross-team collaboration

CRM integration

Ad formats testing

Education

Bachelor's degree or equivalent in marketing/communications/social media

Tools

Sprout Social

Hootsuite

LinkedIn Campaign Manager

Meta Business Manager

Reddit Campaign Manager

Job description

Overview

What We Do

We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That's what we do. We're the IT Department's IT Department.

Who We Are

Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It's what makes Connection unique-what drives us to innovate and create technology solutions that stand apart from the crowd. We'd love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.

Why You Should Join Us

You’ll find supportive teammates and a rewarding career at Connection-plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family. Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive. We value the importance of our employees' emotional wellbeing. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources. You’ll also enjoy a generous paid time off package that includes not only vacation and care time, but also Wellness and Volunteer Time Off days.

Connection is seeking a data-driven Paid Social Media Specialist to own the strategy, execution, and optimization of campaigns across LinkedIn, Meta, and Reddit. You'll manage targeting, budgets, testing, creative iteration, and performance-scaling successful campaigns to increase pipeline and return on ad spend. This role offers meaningful ownership of paid social strategy and performance while partnering with teams across the business. You'll build B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager, as well as monitor daily performance of paid social initiatives, using performance data to optimize results and providing guidance to digital marketing campaign owners as needed based on campaign objectives. This role reports to the Manager, Social Media and also provides opportunities to support organic social storytelling and event coverage.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Responsibilities

• Build and manage B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager
• Monitor performance daily and optimize audiences, creative, copy, budgets, and campaign structure
• Develop A/B tests and apply insights to improve future campaigns
• Analyze CPL, ROAS, pipeline influence, and performance against historical, cross-channel, and industry benchmarks
• Partner with Creative to develop engaging, platform-optimized advertising
• Collaborate with Marketing, Ecommerce, Events, Partner Marketing, and Product Management
• Share paid-media insights with the organic social team and help amplify top-performing content
• Support live social coverage at company-sponsored events
• Stay current on platform capabilities, benchmarks, and best practices

Salary

Min USD $76,500.00/Yr.

Max USD $97,920.00/Yr.

Qualifications

• Bachelor's degree-or an equivalent combination of education and experience-in marketing, communications, social media, or a related field
• At least five years of relevant work experience
• Extensive hands-on experience managing B2B paid social campaigns
• Proven success optimizing and scaling campaigns to improve pipeline and ROAS
• Strong command of audience targeting, campaign analytics, attribution, pixels, UTMs, and CRM integration
• Experience collaborating with creative teams to test and refine ad formats
• Excellent written communication, organization, collaboration, and project-management skills
• Familiarity with social management platforms such as Sprout Social or Hootsuite
• Ability to support occasional event travel-fewer than six trips annually

Preferred Qualifications

• B2B technology or IT-industry experience
• Deep LinkedIn Campaign Manager expertise
• Reddit advertising experience
• Confidence presenting campaign spend, CPL, ROAS, and pipeline-influence results