Paid Social Media Manager - Contract

Goodway Group; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading remote-first media and marketing services firm is seeking a Paid Social Media Manager. This role involves strategizing and executing social media campaigns, collaborating with clients, and optimizing performance. Ideal candidates will have a Bachelor's degree and 3-5 years of relevant experience, along with strong analytical and communication skills.

Qualifications

• 3-5 years of experience in social media strategy and activation.
• Experience working with commerce clients.
• Knowledge of industry trends and emerging technologies in social media.

Responsibilities

• Plan, activate, optimize, and manage paid social media campaigns.
• Understand client goals and develop aligned social media plans.
• Coordinate with teams for campaign delivery and optimization.

Skills

Analytical skills

Problem-solving

Communication skills

Leadership skills

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

Social media platforms

Job description

Join to apply for the Paid Social Media Manager - Contract role at Goodway Group

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group offers the security of an established company combined with a start-up feel. Our diverse team of digital strategists, media practitioners, technologists, and data scientists has earned prestigious awards for innovative marketing technology and impactful work, including being a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. We are a certified service partner to The Trade Desk.

We are seeking a contract Social Media Manager to start as soon as possible through 12/1/25. This role is fully remote and full-time.

Role Overview

The Social Media Manager is responsible for tactical execution and delivery of social media plans. They will strategize, activate, optimize, and manage social media advertising campaigns aligned with client objectives and audience insights. Collaboration with clients to develop activation plans and present campaign insights is essential, especially for commerce clients.

Key Responsibilities

1. Strategic Media Activation:
   • Plan, activate, optimize, and manage paid social media campaigns across platforms such as Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.
   • Make informed activation decisions based on communication strategy and client goals, explaining the rationale behind choices.
   • Use client and proprietary data to refine targeting and adjust strategies based on performance.
   • Adopt a test-and-learn approach, scaling successful strategies and exploring new opportunities.
   • Ensure brand safety, prevent fraud, and maintain data quality and transparency.
2. Client Service:
   • Understand client goals and customer journeys to develop aligned social media plans.
   • Anticipate client needs, offering innovative solutions and data-driven recommendations.
   • Present campaign analyses and insights, addressing client concerns and demonstrating effectiveness.
   • Translate media objectives into social campaign recommendations.
   • Support campaign structuring and auditing for prospective clients.
3. Cross-Functional Collaboration:
   • Work with team members to optimize media across channels, ensuring a cohesive consumer experience.
   • Coordinate with Strategy/Planning teams for campaign delivery and optimization.
   • Act as a trusted advisor to media planning, strategy, CX, and investment teams.
4. Thought Leadership:
   • Contribute to discussions on activation standards and best practices in social media.
   • Implement best practices, tailoring strategies to client needs and developing social media expertise.
   • Engage in professional growth and skill development opportunities.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field (preferred)
• 3-5 years of experience in social media strategy and activation
• Experience working with commerce clients
• Proficiency in social platforms and tools
• Strong analytical, problem-solving, and communication skills
• Experience managing client relationships and providing strategic guidance
• Leadership skills, including mentoring
• Knowledge of industry trends and emerging technologies in social media

Learn more at www.goodwaygroup.com

If you identify as a female candidate and believe you can do this role even if you haven't done everything listed, please apply! Goodway Group is 70% female. We welcome applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition, or any other legally protected status. #usremote