Paid Social Media Manager

7SG; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Go Fish Digital, part of the Agital family, is seeking a paid social specialist to own the day-to-day optimization of campaigns for ecommerce and DTC clients across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn.

You will translate client goals into full-funnel strategies, balancing prospecting, retargeting, and creative testing, while collaborating with Creative, Strategy, SEO, and Paid Media teams to drive measurable growth.

Qualifications

• Own day-to-day performance and optimization of paid social campaigns for ecommerce and DTC clients.
• Translate client goals into full-funnel paid social strategies, balancing prospecting, retargeting, and testing.
• Collaborate with Creative, Client Strategy, SEO, and Paid Media teams to execute integrated campaigns.

Responsibilities

• Maintain hands-on understanding of campaign builds, optimizations, testing, and reporting.
• Communicate performance insights and strategic recommendations to drive smarter investment decisions.
• Support paid social efforts tied to Social Commerce initiatives and connect activation to conversion pathways.

Skills

Paid social advertising

Campaign optimization

Cross-functional collaboration

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Job description

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.

About the role

You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn.

You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. While the core of this role is performance-focused, you’ll also be expected to think holistically about the funnel - understanding how discovery, consideration, and conversion efforts work together and how paid social integrates into a broader digital ecosystem.

You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns, while maintaining a strong hands-on understanding of campaign builds, optimizations, testing, and reporting, and collaborating with ad operation support teams to ensure high-quality execution at scale. As a client-facing contributor, you’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions.

Additionally, you may support paid social efforts tied to Social Commerce initiatives (such as TikTok Shop and GMV Max programs), helping connect paid media activation to conversion pathways and