Performance Marketing Manager - Paid Social

Pair Eyewear; New York (NY); On-site; USD 120,000 - 130,000; Full time

Job summary

Pair Eyewear is seeking a Senior Paid Social Lead in New York to own strategy, execution, and measurement across Meta, TikTok, and emerging platforms. You will manage budgets, optimize bidding, and build retargeting frameworks to drive incremental revenue.

Collaborate with data teams to test incrementality and attribution, while partnering with creative to develop high-performing content and expand channel growth in a fast-paced, high-growth environment.

Qualifications

• 5+ years of experience in paid social strategy and execution at a high-growth DTC/e-commerce brand or performance agency.
• Hands-on fluency in Meta Ads Manager and TikTok Ads with testing across bidding, creative, and audience.
• Strong metrics understanding (ROAS, CAC, CPA, LTV, incrementality, attribution) and ability to derive actions.
• Comfort with raw data and ad platform reporting to extract next steps from data.
• Experience managing creative for licensed partnerships or co-branded collaborations.
• Eagerness to learn, experiment, and grow.

Responsibilities

• Develop and execute full-funnel paid social strategies across Meta and TikTok.
• Own budget pacing and bid strategy management across campaigns.
• Establish POV on retargeting frameworks to improve conversion rates and LTV.
• Partner with data & analytics on attribution models and measurement.
• Define KPIs and build reporting for leadership and stakeholders.
• Collaborate with Creative on testing roadmap and content briefs.
• Develop high-performing, platform-native content with data-informed briefs.
• Accelerate testing with AI tools and improve test velocity.
• Identify landing page friction points and lead testing roadmap.
• Own audience targeting frameworks and scale emerging channels.
• Stay ahead of platform changes and adapt strategy accordingly.
• Collaborate with creative, product, CRM, and analytics teams.

Skills

Paid social strategy

Meta Ads Manager

TikTok Ads

Data analysis

Cross-functional collaboration

Tools

Looker

Google Data Studio

AppLovin

Pinterest

Snap

Reddit

Job description

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

What You'll Do

Strategy, Execution & Measurement

• Develop and execute full-funnel paid social strategies across Meta, TikTok, and additional channels that balance brand storytelling with performance objectives
• Own budget pacing and bid strategy management across campaigns, allocating spend dynamically based on where we see the most efficient incremental returns
• Establish a strong POV on retargeting frameworks due to Pair’s long lead to purchase journey with the goal of improving conversion rates and customer lifetime value
• Partner with our data & analytics team on attribution models, incrementality testing, and Leads/CPA measurement — able to pressure-test what actually drove performance before scaling
• Define tactic-level KPIs and build actionable reporting for leadership and cross-functional stakeholders

Creative & Testing

• Collaborate with our Creative team to own our testing roadmap end-to-end — standing up process and ops for generating new content regularly and building durable test plans the team can reuse
• Partner closely with our creative team to develop high-performing, platform-native content, using performance data to inform briefs and influence what gets made
• Leverage AI tools to accelerate creative experimentation with the goal of expanding test velocity
• Partner with other teams to identify landing page friction points across Paid Social and own the testing roadmap

Channel Growth

• Own sophisticated audience targeting frameworks across Meta and TikTok, sustaining results through platform shifts and stagnant performance
• Identify opportunities to scale emerging channels, beta products, and innovative media formats (Snap, Pinterest, AppLovin, Reddit, and beyond)
• Stay ahead of platform changes — privacy updates, AI bidding shifts, new ad formats — and proactively evolve strategy in response
• Partner cross-functionally with creative, product, CRM, and data & analytics teams to align paid social efforts with broader business objectives and campaign moments

Who You Are

• You're a full-stack paid social operator who owns the channel with confidence — strategy, execution, creative, and measurement
• You balance analytical rigor with creative intuition, knowing what the numbers say and what to do about it from a creative standpoint
• You have a proven track record of scaling social spend efficiently while maintaining or improving efficiency
• You're not afraid to experiment and try new things, all while staying focused on driving incremental new customer revenue
• You're a strong cross-functional collaborator who cares about fostering great relationships across teams
• You thrive in a fast-paced, startup environment where priorities shift and speed matters

Need to Have

• 5+ years of experience in paid social strategy and execution, with meaningful time at a high-growth DTC or e-commerce brand or performance agency
• Deep, current hands-on fluency in Meta Ads Manager and TikTok Ads, including structured testing across bidding, creative, and audience
• Strong understanding of performance metrics including ROAS, CAC, CPA, LTV, incrementality, and attribution — and the ability to validate what's actually driving performance before scaling
• Comfortable with raw data and ad platform reporting; ability to extract clear next steps from complex data sets
• Background managing creative for licensed partnerships or co-branded collaborations
• Eagerness to learn, experiment, and grow

Nice to Have

• Experience with Looker or Google Data Studio to build dashboards and automate reporting
• Familiarity with AppLovin, Pinterest, Snap, and/or Reddit as paid channels
• Familiarity with weekly or high-cadence product drop environments

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $120,000 - $130,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.