Organic Social & Community Manager

Pair Eyewear; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Pair Eyewear is seeking an Organic Social & Community Manager to own our presence on Instagram, Facebook, TikTok and beyond. You’ll be our in-house voice, building a vibrant brand community and shaping content strategy with the creative team.

You’ll manage the content calendar, engage with our audience, cultivate creators, and translate community insights into product and marketing ideas. This role blends storytelling, data, and cross-functional collaboration in a fast-moving DTC environment.

Qualifications

• 4+ years in organic social and community management
• Fluency across core platforms: Facebook, Instagram, TikTok
• Track record of growing engaged audiences and building brand communities
• Strong project management: calendar planning and creator relationships

Responsibilities

• Own content calendar strategy and publishing across organic channels (Instagram, TikTok, Facebook)
• Collaborate with creative to brief and develop channel-native content
• Manage community inbox with timely, warm responses
• Identify and cultivate Pair+ family, loyal customers and advocates
• Surface community insights and share with product, creative, and marketing teams
• Coordinate with marketing, product and creative for licensed collections launches

Skills

Organic social

Community management

Platform-native

Strong writing

Data analysis

Cross-functional

Tools

Sprout Social

Job description

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

Pair is seeking an Organic Social & Community Manager to own and grow Pair's presence across Facebook, Instagram, TikTok and beyond. You'll be our in-house voice and community advocate focused on organic content strategy, creative collaboration, and being our brand ambassador.

You'll own the full organic social function: from organic content calendar strategy and channel-specific creative briefs, to community management, creator relationships, and real-time engagement. There will be a strong emphasis on community building: engaging with our loyal customers, engaged audience, amplifying authentic customer stories, and translating community signals into business insights.

What You'll Do

Content & Channel Strategy

• Own strategy, planning, and publishing across all organic social channels (Instagram, TikTok, Facebook, and emerging platforms)
• Build and manage a monthly content calendar aligned to product drops, licensed collection launches, seasonal moments, and brand tentpoles
• Partner with the creative team to brief and develop channel-native content — from polished brand assets to lo-fi, UGC-style formats — ensuring every post earns its place in the feed
• Stay ahead of platform trends and algorithm shifts, bringing forward-looking channel recommendations to the broader marketing team

Community Management

• Own the community inbox: respond to comments, DMs, and mentions across all platforms with speed, warmth, and brand voice consistency
• Build systems and playbooks for community engagement — from customer care escalations to proactive community outreach
• Identify, engage, and cultivate relationships with Pair+ family, loyal customers, and organic advocates
• Surface community insights — recurring questions, trending topics, customer sentiment — and share them with product, creative, and marketing teams

Creator & UGC

• Collaborate with marketing & creative teams to source and manage a pipeline of UGC creators and micro-influencers who authentically align with Pair's audience and aesthetic
• Brief creators on seasonal campaigns, product launches, and licensed collections (Disney, Marvel and beyond)
• Build a repurposing workflow with the Creative team that moves top organic and UGC content into paid social efficiently
• Identify emerging creator talent and community trends before they peak

Cross-Channel

• Partner with the creative & paid social team to share high-performing organic content and community signals that inform ad creative
• Collaborate with the retention and email teams to ensure community-driven moments (drops, contests, member milestones) are amplified across channels
• Coordinate with the marketing, product and creative teams on licensed collection rollouts, ensuring organic social content meets both Pair brand standards and partner style guides

Who You Are

• You're a natural storyteller who understands how to build a brand community, not just grow a following
• You're deeply platform-native — you understand the difference between a TikTok that performs and one that just exists
• You're a strong writer who can match brand voice across formats: a witty caption, a heartfelt community reply, and a clear creative brief all feel equally natural to you
• You're analytical enough to care about the data and creative enough to not be paralyzed by it
• You're a collaborative builder, excited to work cross-functionally in a fast-moving DTC environment where no two weeks look the same
• You're energized by a high product cadence — new frames, new licensed drops, new tops — and know how to keep content feeling fresh without burning out the team

Need to Have

• 4+ years of hands-on organic social and community management experience, ideally within the DTC space.
• Deep fluency across core social platforms (Facebook, Instagram and TikTok.) You understand the platforms' creative formats, algorithms, and community dynamics
• Demonstrated track record of growing engaged audiences and building brand communities, not just impression metrics
• Strong project management skills: you can run a content calendar and manage creator relationships without dropping balls
• Comfortable working within or alongside a creative/marketing/CRM teams to brief, review, and ship content at pace

Nice to Have

• Experience at a brand with licensed partnerships or co-branded collaborations
• Background managing community for a subscription or membership product
• Experience building UGC pipelines or micro-influencer programs from the ground up
• Comfort analyzing social performance data in tools like Sprout Social or native platform analytics

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $100,000 - $120,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.