Sr Director, Paid Social

Digital Matter; New York (NY); On-site; USD 126,000 - 215,000; Full time

Benefits offered by this job

Competitive salary

Full coverage health insurance

401K with company contribution

17+ vacation days

Pre-tax commuter benefits

16 weeks paid parental leave

Job summary

A premier marketing agency in New York is seeking a Director, Paid Social to steer strategic initiatives across major platforms. This role involves leading paid social campaigns, collaborating with clients, and driving performance based on measurable objectives. The ideal candidate has over 10 years of experience in paid social media, specifically in retail, and possesses robust analytical abilities. The position offers a competitive salary and comprehensive benefits package including health insurance, 401K contributions, and flexible vacation policies.

Qualifications

• 10+ years in paid social media, ideally in retail or adjacent categories.
• Strong ability to build and run paid social strategies.
• Experience in measurement and analytics.

Responsibilities

• Lead strategy, innovation, and performance for paid social campaigns.
• Serve as key player in client relationship management.
• Develop and oversee strategies tailored to retail client goals.

Skills

Paid social media expertise

Client relationship management

Analytical problem-solving

Data analysis

Leadership

Education

BA or equivalent in Marketing, Economics, Accounting, Mathematics, or Statistics

Tools

Meta

TikTok

Snapchat

Pinterest

X

Job description

Who We Are:

Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.

As the Director, Paid Social, you will lead strategy, innovation, and performance across Meta, TikTok, Snapchat, Pinterest, X, and Reddit particularly those within the retail and e-commerce verticals. You’ll work closely with internal teams and client stakeholders to build high-performing campaigns that deliver both short-term performance goals and long-term business objectives.

This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation, and (2) hands‑on orchestration of paid social media execution.

What You’ll Do

• Develop and oversee multi‑platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
• Serve as the key player in kick‑off meetings, client relationship management, ad‑serving, tech stack implementation, campaign optimization, and quarterly business planning.
• Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
• Develop and grow relationships with client‑side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
• Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
• Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
• Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
• Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer‑centric media approach.
• Partner cross‑functionally to assist with proposal responses, technical demos, and marketing efforts.

What You’ll Bring

• 10+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
• Demonstrated ability to build and run paid social brand + performance strategies across channels.
• Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
• A structured, analytical problem‑solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
• Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
• Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
• Proven ability to lead teams and influence, confidence, and clarity.
• Experience onboarding and training team members.
• BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics.

$126,000 - $215,000 a year

What We Offer:

• Competitive salary
• Full coverage health insurance including Medical, Dental, and Vision
• 401K with company contribution
• 17+ vacation days in addition to company holidays, sick days, and summer Fridays
• Pre‑taxed commuter benefits
• 16 weeks of paid parental leave
• And more…

What We Value

One Team.

We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.

Maximum Transparency.

We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.

Ownership Culture.

We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status.