Paid Social & Influencer Growth Lead

AVP; Alpharetta (GA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Parental leave

401(k)

Bonuses

Tuition reimbursement

Job summary

Zinnia is seeking a creative, data-driven Paid Social Media Manager to own PolicyGenius' social presence across organic, paid, and influencer channels. You will shape voice, strategy, and growth while crafting content, launching campaigns, managing influencers, and analyzing performance.

In this role you’ll collaborate with cross-functional teams and external agencies, turning insights into actionable plans that drive awareness, engagement, and customer acquisition for a leading life and

Qualifications

• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social media advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Responsibilities

• Plan, launch, manage, and optimize paid social campaigns.
• Develop and execute influencer marketing campaigns.
• Measure KPIs like engagement, reach, traffic, leads, and ROAS.
• Own the social media strategy and execution across major platforms.
• Create engaging written, visual, and video content.
• Collaborate with internal stakeholders and external agencies.

Skills

Paid social media

Influencer marketing

Analytics

Copywriting

Strategy

Project management

Education

Bachelor's degree or equivalent

Job description

Zinnia is seeking a creative, data-driven Paid Social Media Manager to own PolicyGenius' social presence across organic, paid, and influencer channels. You will shape voice, strategy, and growth while crafting content, launching campaigns, managing influencers, and analyzing performance.

In this role you’ll collaborate with cross-functional teams and external agencies, turning insights into actionable plans that drive awareness, engagement, and customer acquisition for a leading life and