Paid Social Media Manager

Zinnia; Alpharetta, New York (GA, NY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k)

Tuition reimbursement

Parental leave

Bonus opportunity

Job summary

Zinnia is seeking a creative, data-driven Paid Social Media Manager to own Policygenius' social media across organic, paid, and influencer channels. The role blends strategic thinking with hands-on execution, including content creation, campaigns, influencer management, and performance analysis to drive measurable business results.

This position collaborates with cross-functional teams and external partners to ensure compliant, impactful social messaging and growth across major platforms.

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social media advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Responsibilities

• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Develop and execute influencer marketing campaigns.
• Measure KPIs and develop reports for leadership.
• Own the company's social media strategy across all major platforms.
• Develop and execute a social media roadmap aligned with business objectives.
• Identify opportunities to grow brand awareness, engagement, and customer acquisition.
• Stay current on social media trends and best practices.
• Create engaging written, visual, and video content for organic channels.
• Collaborate with internal stakeholders on campaigns and launches.
• Manage community engagement and brand conversations.
• Partner with external agencies and analytics teams to align messaging with regulations.

Skills

Social media marketing

Copywriting

Analytics

Project management

Education

Bachelor's degree

Job description

WHO WE ARE:

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

Policygenius, Zinnia brand, transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. Our proprietary technology platform integrates with the leading life, disability, and home & auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers.

WHO YOU ARE:

We're looking for a creative, data-drivenPaid Social Media Manager to take full ownership of Policygenius' social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand.

This role is both strategic and hands-on. You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.

As part of the marketing team, you'll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

WHAT YOU’LL DO:

Paid Social Media Advertising

• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.

Influencer Marketing

• Develop and execute influencer marketing campaigns.
• Identify, recruit, negotiate, and manage influencer relationships.

Analytics & Reporting

• Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
• Develop reports and recommendations for leadership.
• Own the company's social media strategy and execution across all major platforms.
• Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
• Serve as the internal subject matter expert on social media trends and best practices.
• Continuously evaluate new channels, content formats, and technologies.

Organic Social Media

• Own the content calendar across major social platforms.
• Create engaging written, visual, and video content.
• Collaborate with internal stakeholders on campaigns and launches.
• Manage community engagement and brand conversations.

Cross-Functional Collaboration

• Partner with external creative agencies, content, legal, and analytics teams.
• Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

WHAT YOU’LL NEED:

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social medica advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

BONUS POINTS:

• Insurance, financial services, or other regulated industry experience preferred.
• Previous experience scaling an influencer marketing program from the ground-up.
• Experience with legal/compliance creative and copy review.

WHAT’S IN IT FOR YOU?

Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid in certain Company locations. The salary range for this position is $85,000 - $110,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual’s skills, education, experience, training, and geographic location. The range may vary above or below the stated amounts. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

Notice for California residents: Information about how we collect and use your personal information can be found here

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Zinnia’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.