Paid Social Growth Marketing Manager (Freelance/Contractor)

Small Door Veterinary; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Small Door Veterinary is seeking a Freelance Paid Social Growth Marketing Manager to enhance their paid marketing efforts. In this role, you will manage and optimize social campaigns on Meta, report on insights, and collaborate on creative strategies. We value a self-starter with a passion for marketing and pets.

Benefits

Flexible working hours

Opportunity to work in pet-friendly environments

Exposure to diverse marketing strategies

Qualifications

• 3–5+ years of experience managing campaigns on Meta.
• Strong creative vision for high performing paid ads.
• Experience with local and brick and mortar businesses is a plus.

Responsibilities

• Lead end-to-end Meta performance marketing management.
• Drive creative strategy and work with partners for optimal performance.
• Report on performance and provide actionable recommendations.

Skills

Campaign Management

Creative Strategy

Analytical Thinking

Content Creation

Ad Copywriting

Job description

New York City

Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. We designed and delivered a reimagined veterinary experience via a membership that includes exceptional care, 24/7 telemedicine, and transparent pricing - delivered with modern hospitality in spaces designed by animal experts to be stress-free. We opened our flagship location in Manhattan's West Village in 2020 and have quickly expanded across the East Coast. Small Door now operates in New York City, Boston, Washington DC, and Maryland with continued expansion plans in 2025.

We’re looking for a creative and analytical Freelance Paid Social Growth Marketing Manager to manage and grow our paid marketing efforts on Meta. You’ll be responsible for managing our paid social campaign strategy, implementation, and optimization.

What you’ll do

• Lead end-to-end Meta performance marketing management through campaign analysis, execution, optimizations, and reporting to maximize Return on investment.
• Report on performance, uncover insights, and make actionable recommendations to influence our paid social acquisition strategy.
• Drive creative strategy and work with our partners to ideate and create winning creative to improve performance

Who You Are

• 3–5+ years of experience managing campaigns on Meta
• Track record of unlocking growth through creative and landing page optimization
• Deep understanding of Meta platforms
• Strong creative vision and intuition for high performing paid ads
• Can write ad copy
• Self-starter who can take a concept from idea to execution independently
• Comfortable working in a fast-paced, collaborative environment
• Passionate about pets and excited to spend time in veterinary clinics capturing content
• Experience with local and brick and mortar business is a plus

Pay Range

This is a freelance position, paid on an agreed-upon rate commensurate with experience.

Please submit a link to your portfolio or a few examples of your past work in a linked Google folder in your application.

Small Door is proudly a public benefit corporation and a certified B Corp. We are committed to creating a diverse, inclusive and equitable workplace, and we encourage qualified applicants of every background, ability, and life experience to apply to appropriate employment opportunities.

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